Wow! Who knew that such an incredibly valuable resource could also be such a highly successful affiliate website! When you really think about it… it’s easy to see how a site like this could and should be the MOST successful as an affiliate. They are not trying to push their readers/users into buying any products based on the affiliate commissions they could receive. In fact, they are not even really reviewing products – for the most part. Instead, they are just supplying an extremely valuable tool for people who wish to build their own PC’s.
This website is such a “think outside the box” type of example that it’s hard for me to really comment on or constructively criticize. I have to admit – my perspective of what “Amazon affiliate websites” are (or should be) has been stuck on the traditional Amazon review style websites. Seeing what PCPartPicker has created has given me a whole new frame of reference for how Amazon commissions could be earned.
In order to analyze and try to constructively criticize this site – I opened up the PCPartPicker ‘System Builder’ tool and started to play around with it.
It’s really a nifty tool if you’re into the whole ‘build your own PC’ kind of thing. You select a component type, and then a whole list of products opens up for you with various specs and information. You click the ‘Add’ button for the product that you want and it essentially adds it to your cart on PCPartPicker. When you are ready to buy – it then redirects you to various merchants (with their affiliate link) where you can complete your purchase.
Amazon is just one of several merchants that they link to. I did, of course, find some issues that make them non-compliant with Amazon’s policies.