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159 Affiliate Marketing Definitions: the Exhaustive List of Terms to Help You Know Your Stuff + Succeed

Affiliate marketing is an excellent way to earn money online in today’s age, whether you’re a savvy digital marketer new to the industry or with a considerable following.

If you’re new to the world of affiliate marketing, you may feel as if you’re reading a different language at times. For one, there are enough acronyms to drive anyone insane at first:

Beyond that, there’s a ton of lingo like ‘above the fold,’ ‘black hat SEO,’ and many others. To the uninitiated, it may seem like you’re talking about a baseball field or an old western movie.

That’s why you’ll need to familiarize yourself with these terms and acronyms to rub elbows with other affiliate marketers.

Not only that but decrypting the lingo will make you a better affiliate marketer. Beyond ‘affiliate slang,’ important affiliate marketing terms also include essential tools like Geniuslink and Aweber.

Learning these terms will also introduce you to the tools of the trade which can improve the success rate of your affiliate marketing efforts.

To help you out, we’ve put together this extensive list of 159 affiliate marketing definitions. We’ve reviewed every affiliate marketing resource we could find to ensure that this list is as comprehensive as humanly possible.

Study this list regularly, and before you know it, you’ll start speaking & living as a true affiliate marketing wizard – complete with a knowledge of all the necessary tools and software applications.

Without further ado, here’s our A – Z list of the most crucial affiliate marketing terms.

Navigate Definitions by Letter

1. above the fold

Above the fold is a term commonly used in web design and development to describe the area of a webpage…

2. Adpump

Adpump is a global performance marketing network for both advertisers and publishers. The Adpump CPA network operates in 14 different…

3. Advanced Web Ranking

Advanced Web Ranking (AWR) is a web-based search engine optimization (SEO) tool that enables website owners and digital marketers to…

4. advertising fees

Advertising fees are costs that businesses pay to promote their products or services through various advertising channels, such as TV…

5. Affiliate Codes

Affiliate codes are unique identifiers associated with affiliate marketing, which is a performance-based marketing strategy where a business rewards one…

6. Affiliate Decloaking

Affiliate Decloaking refers to the process through which the actual URLs that affiliates use to promote products and services are…

7. affiliate disclosure

Affiliate disclosure refers to a practice where content creators, bloggers, influencers, and websites disclose their relationship with brands, companies, or…

8. Affiliate Ebook

An Affiliate Ebook refers to a digital book utilized primarily for affiliate marketing purposes. Affiliate marketing is a performance-based marketing…

9. affiliate link

Affiliate marketing has become a popular way for individuals and businesses to earn a commission by promoting the products and…

10. Affiliate Marketing Apps

Affiliate marketing apps are digital tools designed to facilitate and optimize the processes involved in affiliate marketing, a promotional model…

13. Affiliate Marketing on TikTok

Affiliate marketing on TikTok refers to the practice where individuals earn commissions by promoting products or services of businesses on…

14. Affiliate Marketing on Youtube

Affiliate marketing on YouTube refers to the process where content creators promote products or services within their videos and earn…

15. Affiliate Marketing Podcasts

Affiliate marketing podcasts are audio broadcasts focused on sharing information, strategies, and insights related to affiliate marketing. Affiliate marketing refers…

16. Affiliate Marketing Scam

Affiliate Marketing Scam refers to deceptive practices employed within the realm of affiliate marketing, misleading either affiliates, consumers, or both…

17. Affiliate Marketing Side Hustle

Affiliate Marketing Side Hustle refers to the practice of engaging in affiliate marketing as a supplementary income activity, rather than…

18. affiliate program

Affiliate marketing is a performance-based marketing strategy that rewards affiliates for driving traffic or sales to a merchant’s website or…

20. affiliate site

An affiliate site is a type of website that earns commission by promoting and selling products or services from other…

21. Ahrefs

Ahrefs is a popular and powerful SEO (Search Engine Optimization) tool that provides website analysis and helps in improving a…

22. AmaLinks Pro®

AmaLinks Pro®® is a WordPress plugin designed to help website owners and bloggers monetize their content by creating and embedding…

23. Amazon affiliate

Amazon Affiliate is a program offered by Amazon that allows individuals or businesses to earn a commission by promoting and…

25. Amazon Associates

Amazon Associates is an affiliate marketing program launched by Amazon in 1996. The program allows website owners, bloggers, social media…

26. Amazon Bounty Program

Amazon is one of the largest e-commerce companies in the world and has been revolutionizing the way people shop online.…

27. Amazon influencer program

The Amazon Influencer Program is a program designed by Amazon to help social media influencers earn money by promoting Amazon…

28. ASIN

ASIN stands for Amazon Standard Identification Number. It is a unique identifier assigned by Amazon to products listed on their…

30. Authority Hacker

Authority Hacker is a term used to describe individuals or organizations that have gained a high level of expertise, credibility,…

31. autoresponder series

Autoresponder series refers to a sequence of pre-written emails that are automatically sent to subscribers in response to a specific…

32. Aweber

Aweber is a popular email marketing tool used by businesses to communicate with their subscribers and customers. It was founded…

33. B2B Affiliate Marketing

B2B Affiliate Marketing refers to the process where businesses sell products or services to other businesses through affiliate partners, who…

34. backlink

Backlinks are an integral part of search engine optimization (SEO) and play a crucial role in determining a website’s ranking…

35. banners

Webpage banners are graphical or visual elements that are usually placed at the top of a webpage, above the main…

36. best seller list

Amazon best seller lists are rankings of the most popular products sold on Amazon’s online marketplace, updated hourly and sorted…

37. black hat seo

Black hat SEO refers to the practice of using deceptive and unethical tactics to improve the search engine ranking of…

38. Bluehost

Bluehost is a web hosting company that provides hosting services for individuals and businesses. Founded in 2003, the company has…

39. Buzzstream

BuzzStream is a tool designed for businesses, marketers, and individuals who are engaged in link building, public relations, and influencer…

40. call-to-action button

In the world of digital marketing, a “call-to-action” (CTA) button is a crucial component of any website or digital campaign.…

41. click fraud

Click fraud is a form of fraud that occurs in online advertising, where individuals or automated systems fraudulently click on…

42. click-through rate

Click-through rate, commonly abbreviated as CTR, is a measure used in digital marketing to evaluate the effectiveness of online advertising…

43. Clickbank

Clickbank is a popular affiliate marketing platform that allows people to sell digital products online. The platform is designed to…

44. ClickFunnels

ClickFunnels is a web-based software that helps entrepreneurs, small business owners, and marketing professionals create and manage their sales funnels.…

45. cloaking

Cloaking is a technique used by website owners to present different versions of their website to search engines and human…

46. commission

Affiliate commission is a form of revenue-sharing between two parties: the affiliate and the product or service provider. It is…

47. commission rate

Affiliate commission rate refers to the percentage of revenue that an affiliate marketer earns for promoting and selling products or…

48. comparison table

A comparison table is a visual representation of data that allows for quick and easy comparison of multiple items. These…

49. Constant Contact

Constant Contact is a marketing automation platform that helps businesses and organizations to create and manage email marketing campaigns, surveys,…

50. content marketing

Content marketing is a type of marketing that involves the creation and distribution of valuable, relevant, and consistent content to…

51. conversion

Conversion refers to the process of turning website visitors into customers or leads by taking a desired action. These actions…

52. conversion rate

Conversion rate is a critical metric in digital marketing and e-commerce, used to measure the effectiveness of a website or…

53. ConvertKit

ConvertKit is an email marketing platform that is designed specifically for professional bloggers and content creators. Founded in 2013 by…

54. cookie expiration

Cookies are small text files that a website stores on a user’s computer or device to keep track of their…

55. cookies

Cookies are small text files that are saved on a user’s device by a website when they visit it for…

56. Core Web Vitals

Core Web Vitals is a term used to describe a set of metrics that measure the user experience of a…

57. cost-per-click – CPC

Cost-per-click (CPC) is a digital marketing model in which advertisers pay each time a user clicks on one of their…

58. CPA Affiliate Networks

CPA Affiliate Networks are platforms that serve as intermediaries between advertisers or merchants and affiliate marketers. CPA stands for Cost…

59. Credit Card Affiliate

Credit Card Affiliate refers to a partnership between an individual or entity and a credit card issuer or network. Under…

60. CSS

Cascading Style Sheets, commonly referred to as CSS, is a programming language used to define the look and formatting of…

61. Earnings Report

Affiliate Earnings Report: Understanding Affiliate Marketing and Tracking Your Earnings Affiliate marketing is a performance-based marketing strategy in which an…

62. Elementor

Elementor is a popular drag-and-drop page builder plugin for WordPress. It allows users to create custom website pages using a…

63. Fiverr

Fiverr is an online marketplace that connects businesses and individuals with freelance professionals to complete various types of projects. The…

64. Fizzle

Fizzle website is a popular online learning platform designed to help entrepreneurs and small business owners build and grow successful…

65. FlexOffers

FlexOffers is a reputable affiliate marketing network that facilitates the partnership between advertisers and publishers, thereby aiding in the generation…

66. Flippa

Flippa is an online marketplace where people can buy and sell websites, domain names, and online businesses. It was founded…

67. Forex Affiliate

A Forex Affiliate refers to a partnership scheme where an individual or a business generates leads for a Foreign Exchange…

68. FTC Affiliate Disclosure

The term ‘FTC Affiliate Disclosure’ pertains to a set of guidelines mandated by the Federal Trade Commission (FTC) in the…

69. Geniuslink

Geniuslink is a powerful tool that enables online marketers to manage and optimize their affiliate links. It is a service…

70. geo-targeting

Geo-targeting is a marketing strategy that involves delivering specific content or advertising messages to a particular audience based on their…

71. GetResponse

GetResponse is an all-in-one email marketing platform that offers a range of features for businesses to communicate with their customers…

72. Google Adsense

Google Adsense is an online advertising program created by Google in 2003, designed for website publishers and bloggers to monetize…

73. Google Adwords

Google AdWords is a powerful online advertising platform that enables businesses and individuals to place targeted ads on Google search…

74. Google Analytics

Google Analytics is a powerful web analytics service that provides businesses with valuable insights into their website traffic and user…

75. Google penalty

A Google penalty is a penalty that can be imposed by Google on a website or web page as a…

76. Google Search Console

Google Search Console (GSC) is a free web service offered by Google that helps website owners, webmasters, and digital marketers…

77. Google Trends

Google Trends is a powerful tool that provides insight into the popularity of search terms and topics over time. It…

78. Google Workspace

Google Workspace is a suite of cloud-based productivity and collaboration tools developed by Google. It includes a variety of software…

79. Grammarly

Grammarly is an online grammar checker that aims to improve the writing skills of individuals by identifying and correcting grammar,…

80. Green Geeks

Green Geeks is a web hosting company that focuses on providing eco-friendly web hosting services to its customers. Founded in…

82. Hostgator

HostGator is a web hosting provider that has been in business for more than two decades. Founded in 2002, the…

83. Hostinger

Hostinger is a popular web hosting service that offers affordable hosting plans and easy-to-use website building tools. The company was…

84. Hotel Affiliate Ads

Hotel Affiliate Ads refer to a form of digital marketing in which online advertisements direct traffic to hotel booking platforms,…

85. HTML

HTML, which stands for Hypertext Markup Language, is a computer language that is used to create and design web pages.…

86. image link

An image link is a type of hyperlink that directs the user to an image or graphic file rather than…

87. impression

Impression refers to the number of times an advertisement is displayed or viewed by an individual user on a website…

88. influencer

Social media influencer is a term that has become ubiquitous in the modern world, particularly within the realm of social…

89. Instagram

Instagram is a social media platform that has rapidly gained popularity since its launch in 2010. The platform allows users…

90. JavaScript

JavaScript is a high-level programming language used to create interactive and dynamic web pages. It was first introduced in 1995…

91. Jungle Scout

Jungle Scout is a web-based software suite that helps Amazon sellers with product research, sales analytics, and inventory management. The…

92. JV Zoo

JVZoo is a popular online marketplace that allows individuals and businesses to sell and promote their digital products, including software,…

93. keyword density

Keyword density refers to the percentage of times a specific keyword or phrase appears on a web page compared to…

94. keyword stuffing

Keyword stuffing is a term that refers to the practice of filling website content or meta tags with an excessive…

95. KWFinder

KWFinder is a keyword research tool utilized by content creators, marketers, and SEO professionals to optimize websites and content for…

96. Lead Generation Affiliate

Lead generation affiliate refers to a specialized segment within affiliate marketing where affiliates are rewarded for directing potential customers to…

97. Lead Pages

Lead Pages is a software tool designed to help businesses create high-converting landing pages, pop-ups, and alert bars that can…

98. link building tools

Link building tools are a type of software or online service used to improve the quantity and quality of links…

99. link localization

Link localization refers to the process of optimizing the user experience of a website or application by directing users to…

100. Link Management

Link management refers to the process of creating, organizing, monitoring, and analyzing the links that connect various pieces of content…

101. Link Whisper

Link Whisper is a popular WordPress plugin that helps website owners and bloggers with internal linking. It was first introduced…

102. Liquid Web

Liquid Web is a leading provider of managed hosting and cloud services to businesses around the world. The company was…

103. long-form content

In today’s digital age, the phrase “long-form content” has become increasingly popular. It refers to a type of content that…

104. MailChimp

MailChimp is a web-based email marketing service that allows businesses and individuals to create and manage email campaigns. Founded in…

105. Majestic SEO

Majestic SEO is a search engine optimization tool that allows users to analyze and track their website’s search engine ranking…

106. MaxBounty

2004 in Canada. With a focus on providing a streamlined and profitable experience for affiliates and advertisers alike, MaxBounty has…

107. Mediavine

Mediavine is a digital advertising company that specializes in helping content creators and publishers maximize their revenue through high-quality, programmatic…

108. meta tag

A meta tag is a special type of HTML tag that provides information about a web page’s content to search…

109. mobile popover

A mobile popover is a graphical user interface element that appears on a mobile device’s screen as a temporary overlay.…

110. Moz

Moz is a software company that specializes in search engine optimization (SEO) and online marketing. The company was founded in…

111. Muncheye

Muncheye is a digital product launch calendar that provides information about upcoming product launches in the internet marketing industry. It…

112. MySmartMove

MySmartMove is a service designed to assist landlords in screening potential tenants efficiently and effectively, providing an insight into a…

113. namecheap

Namecheap is a leading domain registrar and web hosting company that provides affordable and reliable services to customers around the…

114. native shopping ads

Native shopping ads are a type of online advertisement that blends in with the content of a website, creating a…

116. niche

In the world of business and marketing, the term “niche” is often used to refer to a specific, well-defined segment…

117. operating agreement

The Amazon Associates Operating Agreement is a legal document that outlines the terms and conditions for participating in the Amazon…

118. passive income

Passive income is a term that is becoming increasingly popular among people who want to earn money without having to…

119. Pay-per-Call Affiliate Programs

‘Pay-per-Call Affiliate Programs’ is a term that refers to a performance marketing strategy where affiliates are compensated by advertisers for…

120. Pay-per-Lead Affiliate Programs

Pay-per-Lead Affiliate Programs refer to marketing strategies where affiliates are compensated for directing potential customers, also known as leads, to…

121. payment threshold

A payment threshold refers to the minimum amount that must be earned or accumulated before a payment can be made…

122. Peerfly

Peerfly is an affiliate marketing network that allows advertisers to promote their products and services through the help of publishers.…

123. PHP

PHP is a widely-used, open-source scripting language that was originally designed for web development. It was created in 1994 by…

124. Podia

Podia is an all-in-one platform that enables creators to sell digital products, online courses, memberships, and webinars. It’s designed to…

125. Pretty Links

‘Pretty Links’ refers to a practice and a specific WordPress plugin designed to facilitate link management, shortening, and tracking for…

126. privacy policy

In today’s digital age, the concept of privacy has become increasingly important. With the vast amounts of personal data that…

128. product comparison table

Product comparison tables are a popular tool used by consumers to compare different products side-by-side. These tables allow users to…

129. product review

Product reviews are an essential aspect of the modern economy. They are an evaluation of a product or service provided…

130. product showcase box

A product showcase box is a marketing tool used to display and promote a company’s products in a visually appealing…

131. Rank Math

Rank Math is a search engine optimization (SEO) plugin for WordPress that helps website owners and marketers optimize their websites…

132. referral

Referral is a term that refers to the process of recommending someone or something to another person or entity for…

133. referral rate

Referral rate is a critical metric used in business to evaluate the success of referral marketing campaigns. Referral marketing is…

134. remarketing

Remarketing is a marketing technique that involves reaching out to users who have previously interacted with a brand, product, or…

135. Remarketing Audience

Remarketing audience is a term used in digital marketing that refers to a specific group of individuals who have interacted…

136. Residual Affiliate Programs

Residual Affiliate Programs refer to marketing arrangements where an affiliate earns commissions not only on the initial sale facilitated through…

137. responsive design

In the digital age, responsive design has become a crucial aspect of web development. A responsive design allows a website…

138. Rytr.me

‘Rytr.me’ refers to an AI-powered writing tool designed to assist users in generating content efficiently. This web-based application leverages artificial…

139. SaaS Affiliate Programs

SaaS Affiliate Programs refer to marketing arrangements where a Software as a Service (SaaS) company incentivizes affiliates to promote its…

140. Screaming Frog

Screaming Frog is a website crawler tool that helps website owners and digital marketers to audit, analyze and optimize their…

141. search engine optimization

Search engine optimization (SEO) is the practice of improving the quality and quantity of traffic to a website by increasing…

142. SEMrush

SEMrush is a powerful and comprehensive digital marketing tool that helps businesses to optimize their online presence, improve their search…

143. SERP

Search Engine Results Pages, commonly referred to as SERPs, are the pages that a search engine displays after a user…

144. ShareASale

ShareASale is an affiliate marketing network that connects merchants and affiliates to help promote and sell products online. The company…

145. Shopify

Shopify is an e-commerce platform that enables businesses to create online stores and sell their products to customers worldwide. Launched…

146. shortcode

A shortcode is a small piece of code that performs a specific function within a larger application or system. Shortcodes…

147. sitestripe

SiteStripe is an Amazon affiliate marketing tool that allows associates to create links, banners, and widgets to promote products on…

148. Surfer SEO

Surfer SEO is an innovative and powerful tool used for search engine optimization (SEO) and content analysis. It is a…

149. text link

A text link is a clickable hyperlink embedded in a body of text, which allows a user to access another…

150. ThriveCart

ThriveCart is a software application designed to facilitate the process of selling products and services online. Established around 2016, this…

151. tracking id

In the world of logistics, tracking ID (or tracking number) is a unique identification code assigned to a shipment that…

152. traffic

Website traffic refers to the amount of visitors a website receives. It is a crucial metric for measuring the popularity…

153. Transistor Podcast Hosting

Podcasting has become an increasingly popular medium for people to share their thoughts and ideas with the world. The ability…

155. WarriorPlus

WarriorPlus is an online platform that connects vendors with affiliates, allowing them to sell digital products and services to customers.…

156. white hat seo

White Hat SEO refers to ethical techniques and strategies used to improve a website’s search engine ranking, traffic, and visibility.…

157. WordPress

WordPress is a powerful and popular content management system that allows users to create and manage their own websites with…

158. WP Engine

WP Engine is a managed WordPress hosting service that offers a secure, fast, and reliable hosting solution for websites built…

159. Yoast SEO

Yoast SEO is a popular and powerful search engine optimization plugin for WordPress websites. It is designed to help website…

Wrapping it Up: The Exhaustive List of Affiliate Marketing Definitions 

By now, your head should be filled to the brim with key affiliate marketing terms, lingo, and software tools. Affiliate marketing is a unique world, and its terms reflect that. 

Finding success with affiliate marketing takes more than signing up for a program and sharing products on your website or social media. 

Instead, you’ll want to develop a well-rounded understanding of digital marketing, SEO, and email marketing. With SEO, you can start generating organic traffic to your affiliate sites, which is both free and effective. Email marketing will help you generate leads and convert them into customers. 

You’ll also need some essential tools of the trade like Google Search Console, Google Analytics, and more. They will help you keep track of your affiliate marketing efforts, such as how much new traffic your affiliate website is generating. 

If you notice your conversions starting to dwindle, that’s a sure-fire sign that you need to tweak your tactics. 

Make sure to bookmark this page of definitions, so you have all the affiliate marketing definitions and programs at your disposal. This is a living document, so we’ll continue to add new terms and definitions as we see fit. 

Do you want to bolster your success with Amazon affiliate programs? If so, there’s no better way than through AmaLinks Pro®. Its intuitive dashboard allows you to effortlessly search Amazon and create affiliate image links, CTA buttons, and so much more. 

If you already have a website with traffic, AmaLinks Pro® can instantly increase your earnings by helping you convert more sales than you would without our plugin/software. 

Questions?