126 Affiliate Marketing Definitions: the Exhaustive List of Terms to Help You Know Your Stuff + Succeed

Affiliate marketing is an excellent way to earn money online in today’s age, whether you’re a savvy digital marketer new to the industry or with a considerable following.

If you’re new to the world of affiliate marketing, you may feel as if you’re reading a different language at times. For one, there are enough acronyms to drive anyone insane at first:

Beyond that, there’s a ton of lingo like ‘above the fold,’ ‘black hat SEO,’ and many others. To the uninitiated, it may seem like you’re talking about a baseball field or an old western movie.

That’s why you’ll need to familiarize yourself with these terms and acronyms to rub elbows with other affiliate marketers.

Not only that but decrypting the lingo will make you a better affiliate marketer. Beyond ‘affiliate slang,’ important affiliate marketing terms also include essential tools like Geniuslink and Aweber.

Learning these terms will also introduce you to the tools of the trade which can improve the success rate of your affiliate marketing efforts.

To help you out, we’ve put together this extensive list of 126 affiliate marketing definitions. We’ve reviewed every affiliate marketing resource we could find to ensure that this list is as comprehensive as humanly possible.

Study this list regularly, and before you know it, you’ll start speaking & living as a true affiliate marketing wizard – complete with a knowledge of all the necessary tools and software applications.

Without further ado, here’s our A – Z list of the most crucial affiliate marketing terms.

Navigate Definitions by Letter

1. above the fold

In terms of websites, above the fold is the visible part of the website when the page initially loads, without…

2. Adpump

Adpump is a global performance marketing network for both advertisers and publishers. The Adpump CPA network operates in 14 different…

3. Advanced Web Ranking

Advanced Web Ranking is a search engine rank tracking tool. It’s great for SEP professionals and focuses on being a…

4. advertising fees

Advertising fees are fees paid to an affiliate for referring sales through an affiliate program. When a website visitor clicks…

5. affiliate disclosure

An affiliate disclosure is a notice to a person that a link they are about to click could lead to…

6. affiliate link

An affiliate link is a hyperlink that has a tracking id in the URL that is attached to a specific…

7. affiliate program

An affiliate program is a profit-sharing program that companies operate to increase revenue. It is a low-cost and low-risk program…

8. affiliate site

An affiliate site is a content-based website that has affiliate links to various products and/or services integrated within the website.…

9. Ahrefs

Ahrefs is a search engine optimization service for analysis, planning, and research. Ahrefs is a great tool for anybody looking…

10. AmaLinks Pro®

AmaLinks Pro® is the best Amazon affiliate WordPress plugin. Within an easy-to-use guided dashboard, you can search Amazon and create…

11. Amazon affiliate

An Amazon affiliate is a person who belongs to the Amazon Associates program and monetizes their web content with special…

13. Amazon Associates

The Amazon Associates Program is a profit-sharing program Amazon has for content publishers. It helps millions of web publishers monetize…

14. Amazon Bounty Program

The Amazon Bounty Program is a fixed fee program Amazon offers that pays a fixed fee, or “bounty” when a…

15. Amazon influencer program

The Amazon Influencer Program is an exclusive program reserved for affiliates that meet a minimum threshold of social media followers.…

16. ASIN

ASIN is what Amazon calls its product identification numbers, ASIN stands for “Amazon Standard Identification Number”. Regular product ASINs are…

18. Authority Hacker

Authority Hacker is an affiliate marketing online learning center. They offer free video training courses, helpful blog posts, and run…

19. autoresponder series

An autoresponder series is a specific sequence of emails pre-created and are automatically sent to subscribers who have opted in…

20. Aweber

Aweber is a popular email marketing platform for creating and sending email marketing campaigns or communicating with your audience who…

21. backlink

A backlink is an incoming hyperlink from another webpage that is on a different domain than the link destination. Google…

22. banners

Banners are image advertisements that display on your webpage. You can create and display your own custom image banners, or…

23. best seller list

Amazon best seller lists are updated hourly, and rank the 100 best-selling products in various categories. Products that sell more…

24. black hat seo

Black hat SEO refers to search engine optimization techniques that are done to falsely manipulate a web page’s Google rankings…

25. Bluehost

Bluehost is a very large very popular website hosting company boasting over 2 million websites running on their servers. They…

26. call-to-action button

A call-to-action button is link that looks like a button, embedded within a web page with the goal of getting…

27. click fraud

Click fraud is when a person purposely clicks on paid advertisements with the goal of clicking their own ads to…

28. click-through rate

Click-through rate (CTR) is a percentage-based calculation, used to see what percentage of website visitors are clicking a link or…

29. Clickbank

Clickbank is an affiliate marketing platform and marketplace for product owners and affiliates. Affiliates can sign up and promote the…

30. ClickFunnels

ClickFunnels is a a platform and tool for building online sales funnels, and selling products through a system.

31. cloaking

Cloaking is when you obscure your affiliate link with a redirect. This hides the real destination to the user. People…

32. commisison rate

A commission rate is a set amount that is awarded to an affiliate for referring a successful sale or lead.…

33. commission

A commission is the amount an Amazon affiliate gets paid for referring a successful sale on Amazon through their affiliate…

34. comparison table

A Comparison table is an HTML table that displays product information for various products to help the viewer compare products…

35. Constant Contact

Constant Contact is a popular email marketing, list manager, and autoresponder service provider. Constant Contact plans start at only $10…

36. content marketing

Content marketing spans a huge array of subtopics, but generally speaking, content marketing is the process of planning, creating, and…

37. conversion

A conversion is when an online visitor takes a specific action the webpage owner desires. Examples of common conversions are…

38. conversion rate

Conversion rate (CR) is a percentage-based calculation, used to see what percentage of website visitors are making a purchase or…

39. ConvertKit

ConvertKit is an email marketing provider offering a full suite of tools to plan, run, and track email marketing campaigns…

40. cookie expiration

Browser cookies can have expiration dates for themselves. Most affiliate tracking cookies have a set time limit it will stay…

41. cookies

Cookies are small text files of information that a website stores in your browser. Cookies are used for many different…

42. Core Web Vitals

Core Web Vitals is a measurement of a web page's performance as experienced by real users that Google started using…

43. cost-per-click – CPC

Cost-per-click, often shortened to CPC refers to how much a digital advertisement costs the advertiser when a web visitor clicks…

44. CSS

CSS stands for cascading style sheet. It is the coding language used to style web pages using layouts, colors, font…

45. Earnings Report

Every affiliate marketing program offers its affiliates an earnings report, that details information about the affiliate’s traffic and earnings. Amazon…

46. Elementor

Elementor is a WordPress plugin for creating advanced content with a custom page builder. If you use Elementor to build…

47. Fiverr

Fiverr is a marketplace for Freelancers of all sorts and digital service providers. Services start at $5 and you can…

48. Fizzle

Fizzle is an online community of contrent creators, affiliate marketers, and online business builders. They offer a free trial and…

49. Flippa

Flippa is a website brokerage service where people can sell websites and online businesses in a marketplace. If you have…

50. Geniuslink

Geniuslink is a link shortening, localizing, tracking, and managing service. They offer automatic Amazon affiliate localization, A/B testing, and more.…

51. geo-targeting

Geo-targeting is when a website script directs visitors in different geographical locations to different URLs or serves different ads. In…

52. GetResponse

GetResponse is an email marketing, autoresponder, and CRM platform used for growing and nurturing your email lists. GetResponse offers automation…

53. Google Adsense

Google Adsense is a Google service for website publishers to use for displaying text or display ads on their website.…

54. Google Adwords

Google Adwords is a web advertising network that runs your ads on the Google search network or affiliate websites. They…

55. Google Analytics

Google Analytics is a website traffic data gathering and reporting service that Google offers for free. Google Analytics can tell…

56. Google penalty

A Google penalty is when Google demotes your web pages in the search rankings either by the algorithm or by…

57. Google Search Console

Google Search Console is a Google service for webmasters to help make sure your website is healthy and there are…

58. Google Trends

Google Trends is a free informational website by Google that shares search trends for popular topics and search phrases. If…

59. Google Workspace

In easy-to-understand terms, Google WorkSpace is a group of Google products you can pay a nominal fee for access to…

60. Grammarly

Grammarly is a digital writing assisting tool great for content creators and website publishers. It detects issues with your writing…

61. Green Geeks

Green Geeks is a website hosting company that prides itself as being as green as possible. Running servers for a…

63. Hostgator

Hostgator is a very popular large website hosting company that offers shared hosting, virtual private servers, reseller accounts, and is…

64. Hostinger

Hostinger is an employee owned web hosting service. They offer similar services to many other hosts such as shared hosting,…

65. HTML

HTML stands for hypertext markup language. HTML is the standard coding language that web browsers read and website creators use…

66. image link

An image link is simply a hyperlinked image within web content. If you click on an image and it redirects…

67. impression

An impression in regards to affiliate marketing means an advertisement was shown on the screen. An impression does not mean…

68. influencer

An influencer or social media influencer can be a person who has accumulated expertise and respect in an industry or…

69. Instagram

Instagram is a social network where users can post photos and write descriptions, follow other users, comment on photos, and…

70. JavaScript

JavaScript is a programming language that follows the ECMAScript specification. It is used to add interactivity and dynamic changes to…

71. Jungle Scout

Jungle Scout is a platform for those wanting to sell physical products on Amazon. They have a suite of Amazon…

72. JV Zoo

JV Zoo is an affiliate marketing marketplace where vendors can list their products and use JV Zoo’s affiliate program. Affiliates…

73. keyword density

Keyword density is the percentage of text that a particular keyword or phrase is written. If the keyword is mentioned…

74. keyword stuffing

Keyword stuffing is when you put way too many instances of a keyword in your content with the goal of…

75. Lead Pages

Lead Pages is a service that allows you to build landing pages and simple websites using proven high converting layouts…

76. link building tools

Link building tools are online software or widgets that help you build your affiliate links, usually with added attributes such…

77. link localization

Link localization is a popular technique for increasing your affiliate earnings for programs such as Amazon who have different website…

78. Link Whisper

Link Whisper is a WordPress plugin that helps you create and manage your internal linking structure with easy-to-use linking reports…

79. Liquid Web

Liquid Web is a managed web hosting company offering a wide array of hosting solutions. Liquid web has a lot…

80. long-form content

Long-form content is a form of web content that has a lot of text, images, or other content that is…

81. MailChimp

Mailchimp is an email marketing and marketing automation service that lets you connect and communicate with your website users in…

82. Majestic SEO

Majestic SEO is a search engine optimization tool that focuses on backlinks and backlinking. Most other SEO software offers complete…

83. Mediavine

Mediavine is an advertising campaign and management platform that is often considered an alternative to Google Adsense. Mediavine is well…

84. meta tag

A meta tag is a special HTML tag that is hidden from the web visitor but seen by search engine…

85. mobile popover

The Amazon Associate Program offers a small script you can add to your website code that will pop up a…

86. Moz

Moz is a popular search engine optimization service that offers a complete suite of SEO tools to help you achieve…

87. Muncheye

Muncheye is a launch calendar for affiliate marketing product launches. It’s a great way to find hot new products to…

88. namecheap

Namecheap is a domain name registrar, meaning you can register domains with them. They offer many different features such as…

89. native shopping ads

Amazon offers an ad type called native shopping ads. These are small boxes with a product image, title, price, prime,…

90. natural language processing – NLP

Natural language processing combines linguistics, computer science, and artificial intelligence into a tool that processes and analyzes written words. This…

91. niche

A niche is another word for a topic, or market vertical. When building a website to earn money online, it’s…

92. operating agreement

The Amazon Associates Operating Agreement is a set of rules that all Amazon affiliates must agree to and follow, or…

93. passive income

Passive income in relation to affiliate marketing means income that is generated from past work, taking little to no effort…

94. payment threshold

A payment threshold is an amount of earned commissions that an affiliate program requires an affiliate to make before they…

95. Peerfly

Peerfly is a cost-per-action (CPA) affiliate network. Peerfly is considered one of the best CPA affiliate networks and works with…

96. PHP

PHP is a very commonly used open-source programming language that runs on the server-side. It is great for web development…

97. Podia

Podia is an online marketplace for selling online courses, membership programs, webinars, and other digital downloads. Easy to use and…

98. privacy policy

A privacy policy is a web page that tells your website visitors what information you collect, how you use it,…

100. product comparison table

A product comparison table is an interactive website element that displays products with various information side by side. Its purpose…

101. product review

A product review is a type of website or social media post where a specific product is reviewed. In affiliate…

102. product showcase box

A product showcase box in regards to affiliate marketing is a nicely designed box that shows off a product to…

103. Rank Math

Rank Math is a popular WordPress search engine optimization plugin that makes it easy to optimize your content. Features include…

104. referral

In terms of the Amazon affiliate program, a referral is an amount of money you earn for referring a successful…

105. referral rate

The referral rate is the percentage of a purchase that an affiliate gets paid. For the Amazon Associate’s program, this…

106. remarketing

Remarketing is a type of paid online advertising. When a visitor visits a website that remarkets, that visitor is added…

107. Remarketing Audience

A remarketing audience is a group of people who have visited a particular web page and are grouped and tracked…

108. responsive design

Responsive design is a way of designing web pages so they adapt and display optimally on all screen sizes. A…

109. Screaming Frog

Screaming Frog is a search engine optimization tool that has a spider crawl your website, and return a lot of…

110. search engine optimization

Search engine optimization is the process of improving the quality and quantity of website traffic a website gets from search…

111. SEMrush

SEMrush is a search engine optimization service that offers a full suite of SEO tools to help you grow your…

112. SERP

SERP stands for search engine results page. Google, for example, usually displays 10 organic results in the Google SERPS along…

113. ShareASale

ShareASale is an affiliate marketing network that connects retailers and affiliates across the world. Many large companies use ShareASale to…

114. Shopify

Shopify is an eCommerce platform for online stores and retail point-of-sale systems. Users can easily set up an eCommerce store…

115. shortcode

A shortcode is a text string that WordPress uses to insert dynamic content within a post or page that uses…

116. sitestripe

Amazon SiteStripe is a tool the Associates program provides you for creating text links, image links, or text/image links to…

117. Surfer SEO

Surfer SEO is a SERP and content analysis tool to help you research and optimize your web content. Surfer SEO…

118. text link

A text link is simply plain hyperlinked text within a paragraph or other HTML element. Affiliates add relevant text links…

119. tracking id

In regards to affiliate marketing, a tracking id is a unique identifier used by affiliates within a hyperlink, that is…

120. traffic

Traffic in regards to affiliate marketing means website visitors, social media viewers, or people who view any of your online…

121. Transistor Podcast Hosting

Transistor Podcast Hosting is exactly what it sounds like. Web hosting optimized for Podcasts. Transistor Podcast Hosting also offers an…

122. WarriorPlus

WarriorPlus is an affiliate marketing network and marketplace that also offers sales and marketing automation. There are thousands of affiliates…

123. white hat seo

White hat SEO refers to search engine optimization techniques that do not go against Google's rules. If you are conducting…

124. WordPress

WordPress is a website publishing platform. It is a free and open-source content management system. It has been developed over…

125. WP Engine

WP Engine is a popular website hosting service that offers shared hosting or dedicated hoting packages. Plans start at $25…

126. Yoast SEO

Yoast SEO is an established trustted SEO WordPress plugin. This plugin can help you optimize your website for search engines…

Wrapping it Up: The Exhaustive List of Affiliate Marketing Definitions 

By now, your head should be filled to the brim with key affiliate marketing terms, lingo, and software tools. Affiliate marketing is a unique world, and its terms reflect that. 

Finding success with affiliate marketing takes more than signing up for a program and sharing products on your website or social media. 

Instead, you’ll want to develop a well-rounded understanding of digital marketing, SEO, and email marketing. With SEO, you can start generating organic traffic to your affiliate sites, which is both free and effective. Email marketing will help you generate leads and convert them into customers. 

You’ll also need some essential tools of the trade like Google Search Console, Google Analytics, and more. They will help you keep track of your affiliate marketing efforts, such as how much new traffic your affiliate website is generating. 

If you notice your conversions starting to dwindle, that’s a sure-fire sign that you need to tweak your tactics. 

Make sure to bookmark this page of definitions, so you have all the affiliate marketing definitions and programs at your disposal. This is a living document, so we’ll continue to add new terms and definitions as we see fit. 

Do you want to bolster your success with Amazon affiliate programs? If so, there’s no better way than through AmaLinks Pro®. Its intuitive dashboard allows you to effortlessly search Amazon and create affiliate image links, CTA buttons, and so much more. 

If you already have a website with traffic, AmaLinks Pro® can instantly increase your earnings by helping you convert more sales than you would without our plugin/software. 

Questions?

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