Affiliate Marketing Glossary

Term:

Google penalty

Definition:

A Google penalty is when Google demotes your web pages in the search rankings either by the algorithm or by manual review. If you copy and paste content from other websites, build thin low-quality content, use black hat SEO techniques, or other reasons you risk getting your website penalized. You could have a website ranking #1 and making over $1,000 a month, but if the site gets hit with a Google penalty it could drop to $0 instantly when it falls from rank #1 to #97. There is no valuable volume of traffic on page 97 ion the Google search results.

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