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Viator.com is a travel booking platform dedicated primarily to tours and activities. Over the years, it has grown into a major player in the tourism industry, providing travelers with a comprehensive range of experiences in numerous destinations around the world. From iconic landmarks to local experiences, Viator connects explorers to the myriad of activities that make a trip memorable.

Viator.com operates as an online and mobile marketplace for travelers to discover, research, and book thousands of curated travel experiences worldwide. These experiences range from traditional sightseeing tours to unique, once-in-a-lifetime activities. The platform serves as a bridge, linking travelers with local tour and activity providers.

Founded in 1995 by Rod Cuthbert in Sydney, Australia, Viator began as a technology company aiming to enhance the tour and activity sector of the travel industry. With the rapid development of internet technologies, the company transitioned into an online marketplace by the late 1990s, allowing users to directly access and book travel experiences.

The company experienced significant growth. Its digital platform began attracting a diverse array of tour providers, which in turn broadened the variety of experiences available to travelers. By offering detailed descriptions, user reviews, and photos for each activity, Viator transformed the way tourists approached and planned their trips.

In 2014, Viator was acquired by TripAdvisor, a leading travel review and booking website, for approximately $200 million. This acquisition allowed Viator to integrate more deeply with the wider TripAdvisor ecosystem, thereby providing a more cohesive experience for users who were researching and planning their travels.

How Viator.com Works:

Viator’s user-friendly interface allows travelers to search for activities based on their destination. Each activity listed on the platform comes with a comprehensive description, including details like duration, inclusions, exclusions, and any special requirements.

One of Viator’s distinguishing features is its use of verified reviews. Previous travelers can provide feedback on their experiences, offering insights and tips for future users. This peer-review system enhances the transparency and trustworthiness of the platform.

Viator offers a low-price guarantee, ensuring that travelers receive competitive prices for the experiences they book. This guarantee, combined with their no-hassle cancellation policy (which provides full refunds for most experiences if canceled at least 24 hours in advance), gives travelers added confidence when making reservations.

The Viator Difference:

While there are other online platforms that offer travel experiences and activity bookings, Viator distinguishes itself in several ways:

  1. Extensive Catalogue: With tens of thousands of activities listed, Viator boasts one of the most comprehensive collections of tours and experiences online.
  2. Quality Assurance: The platform curates its offerings, ensuring that only reputable providers are listed. This emphasis on quality over sheer quantity sets Viator apart.
  3. User Reviews: The robust review system provides travelers with authentic feedback from their peers. This not only aids in decision-making but also holds activity providers accountable for the quality of their services.
  4. Mobile Access: Viator’s mobile app, available for both Android and iOS, enables travelers to book experiences on-the-go. This is particularly useful for last-minute plans or changes.
  5. 24/7 Support: Viator offers round-the-clock customer support, ensuring that travelers can address concerns or questions regardless of time zones.

Viator.com has undoubtedly made its mark in the travel industry, revolutionizing the way travelers book and experience activities. Its commitment to quality, transparency, and user-friendliness has earned it a significant user base and a reputation for reliability. Whether you’re planning a city break, an adventure holiday, or a relaxed beach escape, Viator offers a gateway to enriching experiences that make every trip unforgettable. By understanding its background, workings, and distinct features, travelers and industry professionals alike can better appreciate the platform’s contributions to modern tourism.

Did you know that Viator has an affiliate program?

Here is some basic information about what Viator is all about. Check it out, and if you are interested there is a link below to access the Viator affiliate program.

Things to Do, Tickets, Tours & Attractions, 2021, Viator – Tours, things to do, sightseeing tours, day trips and more from Viator. Find and book city tours, helicopter tours, day trips, show tickets, sightseeing day tours, popular activities and things to do in hundreds of destinations worldwide, plus unbiased tour reviews and photos of tours and attractions from thousands of travelers

Miles Anthony Smith

Miles is a loving father of 3 adults, devoted husband of 24+ years, chief affiliate marketer at AmaLinks Pro®, author, entrepreneur, SEO consultant, keynote speaker, investor, & owner of businesses that generate affiliate + ad income (Loop King Laces, Why Stuff Sucks, & Kompelling Kars). He’s spent the past 3 decades growing revenues for other’s businesses as well as his own. Miles has an MBA from Oklahoma State and has been featured in Entrepreneur, the Brookings Institution, Wikipedia, GoDaddy, Search Engine Watch, Advertising Week, & Neil Patel.

Commission Rate & Cookie Information

Viator offers a commission of 8% Per Sale and their cookie lasts for 30 Days.

For more information about this offer: View the Viator homepage

To sign up for the Viator affiliate program,
follow this link:

Viator affiliate program

Questions?