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Bass Pro Shops is a privately held retailer of fishing, hunting, and outdoor gear headquartered in Springfield, Missouri. The company was founded in 1972 by Johnny Morris and has since grown to become one of the largest outdoor retailers in the United States, with over 170 stores across North America.
Bass Pro Shops was originally a small fishing tackle shop in Springfield, Missouri, that Johnny Morris founded with eight square feet of space in his father’s liquor store. Morris was an avid fisherman and began the business to provide high-quality fishing tackle to his fellow anglers. He quickly found success and began expanding his business, eventually moving to a larger location in Springfield in 1974.
Over the years, Bass Pro Shops has grown to become a destination for outdoor enthusiasts. The company now offers a wide range of products, including fishing gear, hunting gear, camping equipment, boats, and outdoor apparel. The stores are designed to feel like outdoor destinations themselves, with aquariums, waterfalls, and other outdoor-themed features.
Bass Pro Shops has also expanded its reach beyond retail. The company is involved in conservation efforts and sponsors numerous hunting and fishing events and tournaments. It has also expanded its business to include resorts and lodges, such as Big Cedar Lodge in Missouri and the White River Lodge in Arkansas.
One of the factors that sets Bass Pro Shops apart from other retailers is its commitment to customer service. The company has a team of knowledgeable and experienced associates who are passionate about the outdoors and are dedicated to helping customers find the right gear for their needs. Bass Pro Shops also offers a range of services, including fishing and hunting licenses, boat repair, and rod and reel repair.
Bass Pro Shops has faced its share of challenges over the years. In 2016, the company attempted to acquire Cabela’s, another outdoor retailer, but the deal fell through. The company has also faced criticism over its support of trophy hunting and its sale of assault-style rifles.
Despite these challenges, Bass Pro Shops remains a beloved brand among outdoor enthusiasts. Its stores are destinations in and of themselves, and its commitment to customer service and conservation sets it apart from other retailers. Whether you’re an avid angler, a seasoned hunter, or just someone who loves the great outdoors, Bass Pro Shops is a name that’s likely familiar to you.
Did you know that Bass Pro Shops has an affiliate program?
Here is some basic information about what Bass Pro Shops is all about. Check it out, and if you are interested there is a link below to access the Bass Pro Shops affiliate program.
Miles Anthony Smith
Miles is a loving father of 3 adults, devoted husband of 24+ years, chief affiliate marketer at AmaLinks Pro®, author, entrepreneur, SEO consultant, keynote speaker, investor, & owner of businesses that generate affiliate + ad income (Loop King Laces, Why Stuff Sucks, & Kompelling Kars). He’s spent the past 3 decades growing revenues for other’s businesses as well as his own. Miles has an MBA from Oklahoma State and has been featured in Entrepreneur, the Brookings Institution, Wikipedia, GoDaddy, Search Engine Watch, Advertising Week, & Neil Patel.
Commission Rate & Cookie Information
Bass Pro Shops offers a commission of 5% Per Sale and their cookie lasts for 14 Days.