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BrightLocal is a comprehensive suite of tools designed to help businesses improve their local search engine optimization (SEO) and online reputation management. The platform was founded in 2009 and is based in the UK. BrightLocal offers a range of features, including local search rank tracking, citation building, Google My Business (GMB) optimization, and review management. The company’s goal is to help businesses increase their visibility in local search results, attract more customers, and ultimately grow their revenue.
The importance of local SEO cannot be overstated. According to a study by Google, 46% of all searches have local intent. This means that people are searching for products and services that are nearby, and if your business doesn’t appear in the top results, you’re likely missing out on potential customers. This is where BrightLocal comes in. The platform provides businesses with the tools they need to improve their local SEO and increase their chances of appearing in the top search results.
BrightLocal’s suite of tools includes the Local Search Rank Checker, which allows businesses to track their local search rankings over time. This feature helps businesses understand how their local SEO efforts are paying off and identify areas where they need to improve. The tool provides detailed reports that show the business’s rankings for specific keywords in Google’s local search results. Businesses can also track their rankings on Bing and Yahoo.
Another key feature of BrightLocal is its Citation Builder. Citations are mentions of a business’s name, address, and phone number (NAP) on other websites, such as directories and review sites. Citations are an important factor in local search rankings, so it’s essential for businesses to ensure that their NAP information is consistent across all sites. The Citation Builder makes it easy for businesses to create and manage their citations across hundreds of directories and review sites.
BrightLocal also offers a Google My Business (GMB) optimization tool. GMB is a free tool that Google provides to businesses to manage their online presence across Google, including search and maps. Optimizing your GMB profile is crucial for local SEO, as it can help your business appear in the local 3-pack, which is the top three results that appear in the map section of Google’s search results. BrightLocal’s GMB optimization tool provides businesses with a checklist of tasks to complete to optimize their profile and improve their chances of appearing in the local 3-pack.
Review management is another important aspect of local SEO, and BrightLocal offers a tool to help businesses manage their online reviews. The review management tool allows businesses to monitor their reviews on Google, Facebook, TripAdvisor, and other review sites. Businesses can respond to reviews directly from the platform and get alerts when new reviews are posted.
BrightLocal also provides businesses with a white-label reporting solution. This feature allows businesses to create custom reports that they can share with their clients or stakeholders. The reports include data from all of BrightLocal’s tools and can be branded with the business’s logo and colors.
BrightLocal offers a range of resources to help businesses improve their local SEO. The company’s blog is a great source of information on local SEO best practices, and its Local Search Industry Survey provides insights into the latest trends and challenges in local SEO.
BrightLocal’s pricing is based on the number of locations a business has and the features they need. The platform offers a 14-day free trial, so businesses can try out the tools before committing to a paid subscription.
BrightLocal is an essential tool for any business that wants to improve its local SEO and online reputation. The platform’s suite of tools provides businesses with everything they need to track their local search rankings, build citations, optimize their GMB profile, manage their online reviews, and create custom reports.
Did you know that BrightLocal has an affiliate program?
Here is some basic information about what BrightLocal is all about. Check it out, and if you are interested there is a link below to access the BrightLocal affiliate program.
BrightLocal – All-in-One Local Marketing Software for SEO, Citations, and Review Management. – Local marketing made simple. 1000s of agencies and businesses use BrightLocal to get better local marketing results. Try for FREE.
Miles Anthony Smith
Miles is a loving father of 3 adults, devoted husband of 24+ years, chief affiliate marketer at AmaLinks Pro®, author, entrepreneur, SEO consultant, keynote speaker, investor, & owner of businesses that generate affiliate + ad income (Loop King Laces, Why Stuff Sucks, & Kompelling Kars). He’s spent the past 3 decades growing revenues for other’s businesses as well as his own. Miles has an MBA from Oklahoma State and has been featured in Entrepreneur, the Brookings Institution, Wikipedia, GoDaddy, Search Engine Watch, Advertising Week, & Neil Patel.