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Thinkific is a prominent online course platform that has been making waves in the world of online education. Established in 2012, Thinkific has risen to prominence due to its user-friendly interface, customizable course creation tools, and comprehensive support for course creators. This article will delve into the origins and features of Thinkific, shedding light on how it has reshaped the landscape of online learning.


The evolution of online education has been a transformative force in recent decades, offering unprecedented access to knowledge and skills. The rise of Massive Open Online Courses (MOOCs) and learning management systems (LMS) has played a pivotal role in this paradigm shift. Thinkific emerged as part of this digital learning revolution, aiming to empower individuals, entrepreneurs, and organizations to create and deliver high-quality online courses.

Origins of Thinkific

Founded by Greg Smith, Matt Payne, Miranda Lievers, and Matt Smith, Thinkific originated in Vancouver, Canada. The idea behind the platform was born out of Greg Smith’s frustration with the complex and costly process of creating and marketing online courses. The founders sought to simplify this process and provide aspiring educators with the tools they needed to share their knowledge with the world.

Key Features of Thinkific

  1. Course Creation and Customization: Thinkific offers a user-friendly course builder that allows instructors to create, edit, and organize their course content with ease. The platform supports various multimedia formats, including videos, quizzes, assignments, and downloadable resources. Instructors can tailor their courses to match their branding and style, fostering a consistent learning experience.
  2. User-Friendly Interface: Thinkific’s intuitive interface caters to both beginners and experienced educators. It eliminates the need for technical expertise, enabling instructors to focus on content creation rather than grappling with the platform’s complexities.
  3. Marketing and Sales Tools: Thinkific equips course creators with a range of marketing and sales tools. This includes the ability to create customizable sales pages, set pricing, and integrate with payment gateways. The platform also supports affiliate marketing, helping instructors expand their reach and boost enrollment.
  4. Comprehensive Analytics: Thinkific provides instructors with detailed analytics and insights into student engagement, progress, and completion rates. This data empowers instructors to refine their courses and improve the learning experience continually.
  5. Secure and Scalable: Thinkific prioritizes security and scalability. The platform offers secure hosting, data encryption, and compliance with industry standards, ensuring the protection of sensitive student information. Additionally, Thinkific’s infrastructure can handle courses ranging from small classes to enterprise-level offerings.
  6. Community and Support: Thinkific maintains an active community and offers extensive support resources, including webinars, tutorials, and a knowledge base. This support network assists instructors in navigating the platform and maximizing their course’s impact.

Thinkific’s Impact

Thinkific has played a pivotal role in democratizing online education. It has enabled countless individuals, entrepreneurs, and organizations to share their expertise with a global audience. Thinkific’s impact extends across various domains:

  1. Entrepreneurship and Small Businesses: Thinkific has empowered entrepreneurs and small businesses to monetize their expertise. Many individuals have turned their passion and knowledge into profitable online courses, generating income and establishing themselves as industry authorities.
  2. Corporate Training: Numerous companies have adopted Thinkific to develop and deliver employee training programs. The platform’s flexibility allows organizations to customize courses to meet specific training needs, ultimately enhancing employee skills and productivity.
  3. Educational Institutions: Even traditional educational institutions have recognized the value of Thinkific. Many universities and colleges use the platform to supplement their course offerings and provide additional resources to students.
  4. Nonprofits and NGOs: Thinkific has also made an impact in the nonprofit sector. Organizations with a mission to educate and empower underserved communities have leveraged the platform to reach a broader audience and drive social change.
  5. Global Accessibility: Thinkific’s cloud-based infrastructure ensures that educational content is accessible to learners worldwide. This accessibility has been particularly crucial during the COVID-19 pandemic when traditional education faced unprecedented disruptions.

Thinkific operates in a competitive market alongside other online course platforms like Udemy, Teachable, and Coursera. Each platform has its strengths and caters to different types of educators and learners. Thinkific stands out for its user-friendly interface, customization options, and focus on empowering course creators of all backgrounds.

In the ever-evolving world of online education, Thinkific has emerged as a formidable player. Its commitment to simplifying course creation and providing robust support for instructors has transformed countless individuals and organizations into successful online educators. As it continues to grow and evolve, Thinkific’s impact on online learning remains profound, making it a vital tool for anyone looking to share knowledge and expertise with a global audience.

Did you know that Thinkific has an affiliate program?

Here is some basic information about what Thinkific is all about. Check it out, and if you are interested there is a link below to access the Thinkific affiliate program.

Miles Anthony Smith

Miles is a loving father of 3 adults, devoted husband of 24+ years, chief affiliate marketer at AmaLinks Pro®, author, entrepreneur, SEO consultant, keynote speaker, investor, & owner of businesses that generate affiliate + ad income (Loop King Laces, Why Stuff Sucks, & Kompelling Kars). He’s spent the past 3 decades growing revenues for other’s businesses as well as his own. Miles has an MBA from Oklahoma State and has been featured in Entrepreneur, the Brookings Institution, Wikipedia, GoDaddy, Search Engine Watch, Advertising Week, & Neil Patel.

Commission Rate & Cookie Information

Thinkific offers a commission of 20% Recurring and their cookie lasts for 90 Days.

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Thinkific affiliate program