Can I Show Amazon Star Ratings on My Website or Blog?

Well… It’s your website. You can do whatever you want on your own website or blog! Sure – you can display Amazon star ratings… IF you want to risk getting your Amazon Associates account banned!! Amazon is very clear on this topic. Here is an exact copy & paste from the Amazon Associates Program Policies…

(t) You will not display or otherwise use any of our customer reviews or star ratings, in part or in whole, on your Site unless you have obtained a link to that customer review or star rating through PA API and you comply with the requirements for PA API described in the License.

https://affiliate-program.amazon.com/help/operating/policies


This quote is taken from the “Participation Requirements” section > 6. Content on your Site > part (t)

But wait! It says, “…unless you have obtained a link to that customer review or star rating through PA API and…” Doesn’t that mean that I CAN display star ratings if they are obtained through the API?

Sure – but here’s the thing. Amazon no longer provides star ratings in their API as one of the elements available for you to display. Previously – they did. But now (as of the date this post is being published) they don’t.

If you are displaying Amazon star ratings or reviews on your website or blog – you are putting yourself at risk of getting your Amazon Associates account banned.

One Legit Way to Show Ratings & Reviews

There IS a back door way to legitimately display Amazon star ratings and reviews. Take a look at how we do it within an awesome AmaLinks Pro Showcase Box (example below)…

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Prices/Images/Reviews pulled from the Amazon Product Advertising API on:

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the respective Amazon site that you are redirected to at the time of purchase will apply to the purchase of this product.

You’ll notice the full width ‘reviews’ bar, with a down arrow, just above the price and the CTA button. When you click anywhere on that bar, a display opens up showing the ONLY rating and review information that the Amazon API currently has available. All of the information is ONLY available to display as-is – meaning none of the information there is available to be displayed separately (like the star ratings).

Currently – there is NO other legitimate way to show Amazon star ratings with information available through the Product Advertising API. If you are using another Amazon affiliate WordPress plugin that does show Amazon star ratings – you are putting yourself at risk of getting your account suspended by Amazon.

We know of at least a couple of other plugins that do this – and we also know how they do it. I’ll show you one example…


How Does AAWP Get Away with Displaying Amazon Star Ratings?

AAWP happens to be another one of the more popular Amazon affiliate WordPress plugins that lots of people use. They DO offer the option to display Amazon star ratings in their product comparison tables and in other places. So, how do they do it?

We investigated and found exactly how they do it. In fact, it wasn’t difficult to find how they do it – PLUS, they admit exactly how they do it in at least 2 different blog posts on their site! Check this out…

We found it in their code. They are scraping Amazon.com to get their star ratings which is totally against the terms and policies that affiliates agree to when they sign up.

https://amazon.com/product-reviews/ASINHERE

That is the URL they are scraping on line 1820 class.aawp-api.php

Here are the 2 blog posts found directly on AAWP’s website that describe, in their own words, pretty much what I just showed you…

In case you don’t feel like clicking over to read for yourself – here is an exact copy/paste of part of one of those posts…


Where is this data coming from?


Unfortunately Amazon doesn’t provide the data via their API. That’s why the plugin has to scrape the rating and reviews out of the relevant product pages on Amazon.

In the past Amazon beared scraping the data but lately they implemented a captcha in order to prevent scraping the ratings/reviews from their sites.

Bottom line: If you want to display Amazon star ratings with AAWP then you better be comfortable with putting your Amazon Associates account at risk of getting suspended.

Top Priority – Amazon Compliance

We have several high priorities here at AmaLinks Pro. Customer service and satisfaction are up there on the list. Helping Amazon affiliates earn more money in the easiest way possible ranks up towards the top. But when it comes to the plugin itself – one of the aspects we’ve kept top-of-mind and paid really careful attention to is making sure that every part of AmaLinks Pro is 100% compliant with the Amazon Associates Operating Policies (terms of service).

Take one more careful look at how we display the Amazon star ratings and reviews in one of our Showcase Boxes. This is the ONLY way that is currently allowed by Amazon…

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Prices/Images/Reviews pulled from the Amazon Product Advertising API on:

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the respective Amazon site that you are redirected to at the time of purchase will apply to the purchase of this product.

Don’t put yourself at risk! Try AmaLinks Pro today. Learn ALL about the features and benefits we offer by checking out our homepage. Or, if you’re ready to try it out right now – click the button below to go straight to our current pricing page.



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2 thoughts on “Can I Show Amazon Star Ratings on My Website or Blog?”

    • Amazon allows it. The Amazon Prime logo is one of many ‘marks’ owned and trademarked by Amazon. Here is what is says, specifically, in their policies…

      1. YOU ARE ALLOWED TO USE THE AMAZON MARKS ONLY BY DISPLAY ON YOUR SITE WITH THE PURPOSE OF ADVERTISING AVAILABILITY OF PRODUCTS ON AN AMAZON SITE, WITH A CORRESPONDING SPECIAL LINK TO THAT SITE.

      There are many more details on this topic under this section – Associates Program Trademark Guidelines (“Trademark Guidelines”) – on this page – https://affiliate-program.amazon.com/help/operating/policies

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