Can I Show Amazon Star Ratings on My Website or Blog?

Well… It’s your website. You can do whatever you want on your own website or blog! Sure – you can display Amazon star ratings… IF you want to risk getting your Amazon Associates account banned!! Amazon is very clear on this topic. Here is an exact copy & paste from the Amazon Associates Program Policies…

(t) You will not display or otherwise use any of our customer reviews or star ratings, in part or in whole, on your Site unless you have obtained a link to that customer review or star rating through PA API and you comply with the requirements for PA API described in the License.

This quote is taken from the “Participation Requirements” section > 6. Content on your Site > part (t)

But wait! It says, “…unless you have obtained a link to that customer review or star rating through PA API and…” Doesn’t that mean that I CAN display star ratings if they are obtained through the API?

Sure – but here’s the thing. Amazon no longer provides star ratings in their API as one of the elements available for you to display. Previously – they did. But now (as of the date this post is being published) they don’t.

If you are displaying Amazon star ratings or reviews on your website or blog – you are putting yourself at risk of getting your Amazon Associates account banned.

One Legit Way to Show Ratings & Reviews

Update: October 31, 2019 – As of this date, Amazon has shut down the previous version of it’s API that did provide rating and review information. Amazon’s new API (version 5) no longer provides rating or review information at all, in any format, which means that we can no longer display rating or review information in any AmaLinks Pro link types.

There IS a back door way to legitimately display Amazon star ratings and reviews. Take a look at how we do it within an awesome AmaLinks Pro Showcase Box (example below)…

Hey! By the way… any links on this page that lead to products on Amazon are affiliate links and I get paid a commission if you purchase. Thanks in advance for your support.

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Prices pulled from the Amazon Product Advertising API on:

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.

You’ll notice the full width ‘reviews’ bar, with a down arrow, just above the price and the CTA button. When you click anywhere on that bar, a display opens up showing the ONLY rating and review information that the Amazon API currently has available. All of the information is ONLY available to display as-is – meaning none of the information there is available to be displayed separately (like the star ratings).

Currently – there is NO other legitimate way to show Amazon star ratings with information available through the Product Advertising API. If you are using another Amazon affiliate WordPress plugin that does show Amazon star ratings – you are putting yourself at risk of getting your account suspended by Amazon.

We know of at least a couple of other plugins that do this – and we also know how they do it. I’ll show you one example…

How Does AAWP Get Away with Displaying Amazon Star Ratings?

AAWP happens to be another one of the more popular Amazon affiliate WordPress plugins that lots of people use. They DO offer the option to display Amazon star ratings in their product comparison tables and in other places. So, how do they do it?

We investigated and found exactly how they do it. In fact, it wasn’t difficult to find how they do it – PLUS, they admit exactly how they do it in at least 2 different blog posts on their site! Check this out…

We found it in their code. They are scraping to get their star ratings which is totally against the terms and policies that affiliates agree to when they sign up.

That is the URL they are scraping on line 1820 class.aawp-api.php

Here are the 2 blog posts found directly on AAWP’s website that describe, in their own words, pretty much what I just showed you…

In case you don’t feel like clicking over to read for yourself – here is an exact copy/paste of part of one of those posts…

Where is this data coming from?

Unfortunately Amazon doesn’t provide the data via their API. That’s why the plugin has to scrape the rating and reviews out of the relevant product pages on Amazon.

In the past Amazon beared scraping the data but lately they implemented a captcha in order to prevent scraping the ratings/reviews from their sites.

Bottom line: If you want to display Amazon star ratings with AAWP then you better be comfortable with putting your Amazon Associates account at risk of getting suspended.

Top Priority – Amazon Compliance

We have several high priorities here at AmaLinks Pro. Customer service and satisfaction are up there on the list. Helping Amazon affiliates earn more money in the easiest way possible ranks up towards the top. But when it comes to the plugin itself – one of the aspects we’ve kept top-of-mind and paid really careful attention to is making sure that every part of AmaLinks Pro is 100% compliant with the Amazon Associates Operating Policies (terms of service).

Take one more careful look at how we display the Amazon star ratings and reviews in one of our Showcase Boxes. This is the ONLY way that is currently allowed by Amazon…

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Prices pulled from the Amazon Product Advertising API on:

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.

Don’t put yourself at risk! Try AmaLinks Pro today. Learn ALL about the features and benefits we offer by checking out our homepage. Or, if you’re ready to try it out right now – click the button below to go straight to our current pricing page.

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6 thoughts on “Can I Show Amazon Star Ratings on My Website or Blog?”

  1. Two weeks ago I could see the ‘View Ratings and Reviews’ with the dropdown arrow, now it appears to be gone.
    Is it gone for good, or is there some legal negotiations going on?

    • Hey Ken – yes, unfortunately – the ratings and reviews feature is no longer available because Amazon no longer provides that information in the API at all. Amazon’s new API (version 5) does not provide rating or review information in any format whatsoever. Amazon completely shut down the previous version of their API (version 4) on October 31, 2019. We released an update for AmaLinks Pro just before this time to make it compatible with API 5 and at the time we emailed all customers and let them know about the changes. Thank you for reminding me that I also need to update this blog post!

  2. What about using the ratings in other ways? To give an example: what if I want to aggregate the rating of a product on Amazon with the rating it has received on other major retail websites, to give my readers an ‘overall rating’ of the product. In that case, I am not directly displaying or using the Amazon ratings, but they are factored into my composite rating – so in that sense I am “using them in part.” Would that be considered against their terms of service?

    • Hey Kevin… it doesn’t sound like that would be against Amazon’s terms. But don’t take my word for it. I would contact Amazon Associates support and ask them to be sure.

      I will say this though… Even though lots of people do it – I would be careful about using star ratings at all. Especially next to Amazon affiliate links on your site. There will always be a chance that Amazon could mistake ‘your’ ratings for their ratings. I just wouldn’t take the risk. It’s highly unlikely that you would get into any trouble with Amazon… but you just never know.

      In my opinion – star ratings on an affiliate page aren’t all that helpful or necessary. Your readers are smart enough to know that they will be able to see ratings once they get over to Amazon. You could even include language in your CTA’s… ‘Click Here to see ratings and reviews on Amazon’. Just my opinion.


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