Now it’s time to dig into the table events to see exactly what products and columns are being clicked.
The answer to our question “Are people clicking the image column a lot?” is buried here.
I click on the first row “Comparison Table Link Click” and now I can see only the link clicks within my table.
Would you look at that … my site visitors ONLY clicked on the image link! Even with such a small sample of visitors and clicks, I’m pretty confident that adding that text above my table will increase clicks on the table.
It seems like such a simple little bit of data that I just studied – but if I add that call to action text above all of my tables – it could have an instant impact in increasing my CTRs and ultimately my Amazon commissions!
I’m may to start doing that to all of my tables.
Does that mean that you should do that too for every table?
I can’t answer that for you … I don’t have the data to study to make that decision. I can’t even make that decision for myself quite yet. Although it seemed to work on this page and this table, I need to test it on other pages to see if it holds true. I now have something concrete with a trackable datapoint that I can run a handful of tests with and explore.
That’s what optimization is all about right there. Tracking detailed data points, studying them to gain insights into your visitor’s behavior and testing changes based off your best guess as to what might increase your CTR – the ultimate goal with your Amazon reviews like this.
What will I do next?
It’s great that we saw evidence of my call-to-action text above the table working, and I can make some sitewide improvements based on that information.
Also, I can to study the events on the pages I add that text to, then compare the data from an older time period to a newer time period when the table has that text above it.
If it increases the number of clicks on multiple pages – I know it works and can implement it across all my tables.
One More Piece of Important Data I see hiding…
If you look at the Event Labels, you will see that the image on row 3 got clicked more than all the rest combined.
This tells me that whatever product is in row 3 – people are more interested in that the other products in the table. I should probably write a full review on that product and add the same comparison table, but with that product as my “Top Product”
There, I have now optimized my site by adding a new review for a popular product I discovered through my event data.
I have also discovered that my call to action text I added above the table seems to be working well.
I wonder if I could move the table up the page even more to increase clicks?
Doing that might increase clicks – or annoy people so they just leave without clicking anything.
Without AmaLinks Pro & Automatic Google Event Tracking – you can only make a guess if this move works.
I’ll be able to look at the data and see exactly if it worked or not.
If not, I put it back. If it does increase my Amazon clicks – maybe I leave it there or test another optimization. There are so many options and things I could do and test.