It’s kind of funny (actually, I find it rather annoying) that SO many people think that Google sets the rules for stuff like this regarding content. People think that the Google police are going to come after them if they ‘break the rules’. Do you have any idea what it’s like to spend a night in Google jail? It’s not fun!
True – you do have to play by their so-called ‘rules’ if you want favor with the almighty algorithm and you think your content is good enough to rank at the top of their search results. But in the case of this rel=”sponsored” vs rel=”nofollow” – everything I’ve read says that you will gain no advantage by switching to rel=”sponsored” and no penalty will be incurred if you do not.
Combine that fact with the risk that Amazon could flag you as embellishing or misrepresenting their relationship with you… I just don’t think it’s worth the risk.
You gain nothing and it adds risk. Furthermore – it adds complication. At the time I am writing this article – I DO NOT recommend that you use rel=”sponsored” for Amazon affiliate links. For this reason – we WILL NOT be adding this option to AmaLinks Pro anytime soon. At this time, AmaLinks Pro gives you the option to easily add rel=”nofollow” to your Amazon affiliate links – which is still acceptable and has been commonplace for many years.
If something changes in the future – we’re always ready to roll with the punches. For now – just stay safe and avoid the hassle. Just use rel=”nofollow” for your Amazon affiliate links.