Term:

autoresponder series

Definition:

An autoresponder series is a specific sequence of emails pre-created and are automatically sent to subscribers who have opted in to receive the email series. Often times the emails change based on various criteria such as what page the user subscribed on or what lead magnet they opted in to get. Autoresponder series’ are a great way to engage with your audience in an ongoing manner, driving them back to your website over and over again.

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