We use the recurring payment model for AmaLinks Pro mainly because we are continuously working on and improving the plugin and have plans to do so indefinitely. As a subscriber to and user of AmaLinks Pro – you will notice constant changes and improvements over time. Without recurring revenue – what would be our motivation to keep moving forward? AmaLinks Pro is not a one-and-done deal. It just keeps getting better and better.
Look at one of the competing Amazon affiliate WordPress plugins, for example. EasyAzon. They were (by far) the most popular for several years, but they only charged a one-time fee and look what happened to EasyAzon… They haven’t made any major changes or improvements in years. And when they did release new versions (years ago), they had to ask their current customers to pay again to get the newest version!
With AmaLinks Pro – we are being honest and up front with our subscription model. The Blogger, Basic and Premium plans (our most popular) are annually recurring (you pay yearly). We DO offer one-time payment for our Platinum plan (lifetime subscription) – although it is quite a bit more expensive than the annually recurring plans.