Affiliate Marketing Glossary

Term:

impression

Definition:

An impression in regards to affiliate marketing means an advertisement was shown on the screen. An impression does not mean that the human behind the browser SAW the ad, but it was shown at least partially. Even if just 1 pixel of an advertisement is displayed, it counts as an impression. That means that the quality of advertisement impressions can vary greatly. Some ad networks have more accurate ways of tracking impressions.

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