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Learn about the ModCloth affiliate program.

ModCloth was born out of a college project by co-founder Susan Gregg Koger, who had an affinity for vintage clothing and a vision to make unique and retro-inspired fashion accessible to a broader audience. What started as a side project soon gained traction, with customers drawn to the website’s distinctive offerings. The brand’s initial focus on vintage and retro clothing quickly expanded to include a curated selection of indie and emerging designers, creating a space where shoppers could discover items that weren’t readily available in mainstream fashion.

One of ModCloth’s defining features was its commitment to inclusivity and body positivity. The platform celebrated diversity by featuring models of all shapes, sizes, and backgrounds, fostering a sense of authenticity that resonated with consumers tired of the traditional beauty standards perpetuated by the fashion industry.

Unique Shopping Experience: What sets ModCloth apart is its emphasis on community engagement and customer involvement. The website’s “Be the Buyer” program, introduced early on, allowed customers to vote on which items should be manufactured and sold on the platform. This participatory approach not only empowered shoppers but also ensured that the products offered aligned with their preferences.

Furthermore, ModCloth embraced user-generated content, encouraging customers to share photos of themselves wearing their ModCloth purchases. This user-generated content was then featured on the website, creating a virtual community where customers could see how different items looked on real people. This move not only boosted customer trust but also celebrated individuality, giving shoppers the confidence to express their unique style.

Inclusivity and Advocacy: A defining aspect of ModCloth’s journey has been its advocacy for inclusivity and social causes. The brand took a stand against airbrushing and retouching images, showcasing models without altering their appearance. This stance resonated with consumers and contributed to ModCloth’s reputation as a company that valued authenticity and individuality.

ModCloth also championed women’s rights and supported gender equality initiatives. In 2016, the brand temporarily transformed its site into an “Empowerment Sale,” raising awareness and funds for women’s charities and organizations.

Acquisition and Beyond: In 2017, ModCloth was acquired by Walmart, a move that prompted discussions about the challenges of maintaining a distinct brand identity under the umbrella of a retail giant. Some loyal customers expressed concerns about the brand losing its indie spirit. However, ModCloth continued to operate as a standalone entity, preserving its unique approach to fashion and community engagement.

As of my last knowledge update in September 2021, ModCloth continues to operate, offering a wide array of clothing, accessories, and home goods that embody its signature blend of vintage-inspired styles and contemporary sensibilities.

ModCloth.com remains a testament to the power of innovation, individuality, and community engagement in the world of fashion. By blending vintage aesthetics with modern trends and emphasizing inclusivity, ModCloth carved out a distinctive niche that resonated with customers seeking more than just clothes – they sought an authentic connection to the products they wore. While its journey has seen evolution and challenges, ModCloth’s legacy endures as a reminder that fashion can be a vehicle for empowerment, self-expression, and positive change.

Did you know that ModCloth has an affiliate program?

Here is some basic information about what ModCloth is all about. Check it out, and if you are interested there is a link below to access the ModCloth affiliate program.

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Miles Anthony Smith

Miles is a loving father of 3 adults, devoted husband of 24+ years, chief affiliate marketer at AmaLinks Pro®, author, entrepreneur, SEO consultant, keynote speaker, investor, & owner of businesses that generate affiliate + ad income (Loop King Laces, Why Stuff Sucks, & Kompelling Kars). He’s spent the past 3 decades growing revenues for other’s businesses as well as his own. Miles has an MBA from Oklahoma State and has been featured in Entrepreneur, the Brookings Institution, Wikipedia, GoDaddy, Search Engine Watch, Advertising Week, & Neil Patel.

Commission Rate & Cookie Information

ModCloth offers a commission of 2% - 5% Per Sale and their cookie lasts for 45 Days.

For more information about this offer: View the ModCloth homepage

To sign up for the ModCloth affiliate program,
follow this link:

ModCloth affiliate program

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