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BeautyTap.com is an online marketplace for beauty products, with a focus on Korean beauty (also known as K-beauty) products. The website was founded in 2017 by CEO James Sun, with the aim of making K-beauty accessible to customers around the world.

K-beauty has become a global phenomenon in recent years, with its emphasis on natural ingredients, innovative formulas, and multi-step skincare routines. BeautyTap.com taps into this trend by offering a wide range of K-beauty products, from cleansers and toners to serums and masks. The website also provides educational resources on K-beauty, including tutorials, product reviews, and a community forum.

One of the unique features of BeautyTap.com is its “Expert Corner,” where customers can consult with beauty professionals for personalized skincare advice. These experts are licensed estheticians and skincare specialists who provide one-on-one consultations through video chat or messaging. This service sets BeautyTap.com apart from other online beauty retailers, as it offers a more personalized and interactive shopping experience.

Another notable aspect of BeautyTap.com is its commitment to diversity and inclusivity. The website features models of different ethnicities and skin tones to showcase how K-beauty products can work for everyone. BeautyTap.com also offers a range of products specifically designed for people with darker skin tones, which can be difficult to find in the K-beauty market.

BeautyTap.com also produces its own line of skincare products, called Saranghae. This line includes cleansers, toners, moisturizers, and serums, all formulated with natural ingredients and designed to work together in a complete skincare routine. The Saranghae line has been well-received by customers, who appreciate the high-quality ingredients and visible results.

BeautyTap.com has also been recognized for its philanthropic efforts. The company partners with organizations such as the Korean American Scholarship Foundation and the Boys & Girls Club of America to support education and youth development programs. BeautyTap.com also donates a portion of its profits to charities focused on women’s empowerment and social justice.

BeautyTap.com has established itself as a leader in the K-beauty market, offering high-quality products, expert advice, and a commitment to diversity and social responsibility. With its focus on education and community, BeautyTap.com has become a go-to destination for beauty enthusiasts who want to learn more about K-beauty and incorporate it into their own skincare routines.

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