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Betfair.com is an online betting exchange that was launched in the year 2000 by Andrew Black and Edward Wray. It is considered as one of the world’s largest online sports betting operators, allowing customers to bet on various sports and events, including football, horse racing, tennis, cricket, and others.

Unlike traditional bookmakers who set their own odds, Betfair.com allows customers to place bets against each other, with the company acting as an intermediary and charging a commission on winning bets. This creates a more efficient market and gives customers more control over their bets, as they can set their own odds and potentially get better value for their money.

The idea behind Betfair.com was to create a marketplace for betting, where customers could offer their own odds and others could accept them. This was a radical departure from the traditional bookmaker model, where customers could only bet on the odds set by the bookmaker. The betting exchange model has since been widely adopted by other operators, but Betfair.com remains one of the pioneers in the field.

Betfair.com has a global presence, with operations in the UK, Europe, Australia, and the United States. It is licensed and regulated by various authorities in these jurisdictions, ensuring that it operates in a fair and transparent manner. The company is also committed to responsible gambling and has a range of measures in place to help customers manage their betting activity.

One of the key features of Betfair.com is its in-play betting service, which allows customers to bet on events as they are happening. This has become increasingly popular in recent years, as customers look for more exciting and dynamic ways to bet on sports. Betfair.com also offers a range of other products, including online casino games and virtual sports.

To use Betfair.com, customers must first create an account and deposit funds. They can then place bets on various sports and events, either by accepting existing odds or creating their own. The platform is user-friendly and easy to navigate, with a range of tools and features to help customers make informed betting decisions.

Betfair.com has been recognized for its innovative approach to online betting, winning numerous awards over the years. These include the EGR Operator of the Year award in 2016, and the Innovation in Sports Betting award at the SBC Awards in 2017.

However, Betfair.com has also faced some criticism and controversy over the years. In 2010, the company was fined £1 million by the UK Gambling Commission for failing to protect customers who showed signs of problem gambling. More recently, Betfair.com was criticized for its handling of the 2020 US presidential election, with some customers claiming that the company unfairly suspended betting on the outcome.

Betfair.com has had a significant impact on the online betting industry, paving the way for the betting exchange model and setting new standards for innovation and customer service. While there have been some challenges along the way, Betfair.com remains a popular and trusted choice for sports bettors around the world.

Did you know that Betfair has an affiliate program?

Here is some basic information about what Betfair is all about. Check it out, and if you are interested there is a link below to access the Betfair affiliate program.

Betfair Online Betting » Get A Free £20 Exchange Bet – Join Betfair & bet with the best odds!  ✓ More Ways To Bet  ✓  More Ways To Win  ✓New Customers: Bet £20 on the Exchange and if it loses, we will refund you £20. T&C’s Apply.

Commission Rate & Cookie Information

Betfair offers a commission of 30% Per Sale and their cookie lasts for 30 Days.

For more information about this offer: View the Betfair homepage

To sign up for the Betfair affiliate program,
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Betfair affiliate program


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