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Founded in 1966 by Ludwig Aronsen as a paperback booklet entitled “The Insider’s Guide to New Car Buying,” has come a long way to become one of the most influential and respected online automotive resources today. With the rise of the internet in the 1990s, the company evolved into a web-based platform, launching its website in 1995 and adopting the name “” in honor of its founder, Edmund Ludwig. Over the years, the company’s commitment to providing unbiased, accurate, and up-to-date information about cars has earned it a prominent position in the automotive industry.

Purpose’s primary mission is to empower car buyers with the knowledge they need to make informed decisions when purchasing vehicles. The platform aims to simplify the car-buying process, demystify automotive jargon, and provide consumers with comprehensive reviews, pricing insights, and expert advice. By doing so, assists car shoppers in finding the right vehicle that meets their needs and budget.

Website Features boasts an array of features that cater to the diverse needs of car buyers:

  1. Vehicle Reviews: One of the cornerstones of is its extensive collection of vehicle reviews. Their team of experienced automotive journalists conducts thorough evaluations of various car models, providing valuable insights into their performance, features, safety, and overall value.
  2. Price and Incentives: equips users with tools to explore current market prices, incentives, and rebates for new and used cars. This information allows buyers to understand fair market values, compare prices, and negotiate with confidence.
  3. Car Comparisons: The website enables users to compare different car models side by side, highlighting their specifications, pros, and cons. This feature aids buyers in understanding the differences between various vehicles and choosing the one that aligns with their preferences.
  4. Consumer Reviews: In addition to professional reviews, provides a platform for consumers to share their first-hand experiences with specific car models. These user reviews contribute to a well-rounded picture of a vehicle’s reliability and customer satisfaction.
  5. Car Buying Advice: offers a wealth of informative articles, tips, and guides on topics such as negotiating car prices, understanding lease agreements, and navigating the car-buying process from start to finish.
  6. Car Calculators: To assist with financial planning, the website includes a variety of car calculators, such as loan and lease calculators, fuel cost estimators, and affordability tools.

Significance in the Automotive Market’s significance in the automotive market cannot be overstated. As one of the earliest and most reputable online car review and information platforms, it has become a go-to resource for millions of car shoppers. Its commitment to transparency and impartiality has earned the trust of consumers and established it as a credible source of automotive knowledge.’s influence extends beyond individual car buyers. The platform’s insights and data are frequently used by dealerships, manufacturers, and industry analysts to understand market trends, assess consumer preferences, and make informed business decisions. In this way, plays a crucial role in shaping the automotive landscape. remains a prominent player in the automotive industry, providing invaluable assistance to car buyers for nearly six decades. From its humble beginnings as a paperback booklet to its current status as an authoritative online resource, the platform’s dedication to empowering consumers with accurate information and expert advice has been unwavering. As technology and the automotive market continue to evolve, one thing remains constant:’s commitment to helping car buyers navigate the complex world of automobile purchases with confidence and clarity.

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Miles Anthony Smith

Miles is a loving father of 3 adults, devoted husband of 24+ years, chief affiliate marketer at AmaLinks Pro®, author, entrepreneur, SEO consultant, keynote speaker, investor, & owner of businesses that generate affiliate + ad income (Loop King Laces, Why Stuff Sucks, & Kompelling Kars). He’s spent the past 3 decades growing revenues for other’s businesses as well as his own. Miles has an MBA from Oklahoma State and has been featured in Entrepreneur, the Brookings Institution, Wikipedia, GoDaddy, Search Engine Watch, Advertising Week, & Neil Patel.

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