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Ellevest.com was founded in 2014 by Sallie Krawcheck, a prominent Wall Street executive and advocate for women’s empowerment in the financial domain. Throughout her career, Krawcheck observed the gender disparities in financial services and investing, as well as the lack of attention and specialized assistance provided to women when it came to building wealth and securing their financial future. This realization became the driving force behind the creation of Ellevest.com.

Krawcheck recognized that women often face unique challenges in their financial journeys, such as longer lifespans, wage gaps, and career interruptions due to family responsibilities. As a result, they require a distinct approach to investing and financial planning. Ellevest.com aims to address these specific needs by providing a platform that considers women’s individual circumstances, allowing them to gain more control over their financial destinies.

The Mission of Ellevest.com

The primary mission of Ellevest.com is to close the gender wealth gap and empower women to take charge of their financial futures. The platform aims to provide women with the necessary tools and resources to overcome systemic barriers and build meaningful wealth over time.

Ellevest.com firmly believes that women should invest in themselves and each other, and that by doing so, they can not only secure their own financial well-being but also influence positive change in the financial industry and the wider world. The company emphasizes inclusivity and diversity in its approach, recognizing that financial empowerment extends to women of all backgrounds, ages, and financial situations.

Features and Services

  1. Goal-Based Investing: Ellevest.com takes a unique approach to investment by focusing on the specific life goals of its users. It tailors investment portfolios based on factors such as target wealth, time horizon, and risk tolerance, among others. This personalized approach ensures that each woman’s financial journey is aligned with her individual aspirations.
  2. Gender-Specific Investing: The platform recognizes the distinct financial challenges women face and incorporates these considerations into its investment strategies. For example, Ellevest.com considers the gender pay gap and women’s longer lifespans when recommending investment options.
  3. No Pink Tax: Ellevest.com actively advocates against the “pink tax,” the phenomenon where women often pay more for the same products and services. The platform ensures transparent pricing and strives to eliminate any gender-based pricing discrepancies.
  4. Educational Resources: Understanding the importance of financial literacy, Ellevest.com provides a wealth of educational resources to its users. These resources include articles, guides, webinars, and interactive tools to help women enhance their financial knowledge and decision-making skills.
  5. Retirement Planning: The platform assists women in planning for retirement by providing retirement calculators and personalized advice to help them set and achieve realistic retirement goals.
  6. Community Support: Ellevest.com fosters a vibrant and supportive community of women investors. Through forums and networking opportunities, women can connect, share experiences, and learn from one another.

Impact and Recognition

Since its inception, Ellevest.com has made significant strides in empowering women financially and has received recognition for its groundbreaking efforts. The platform has garnered positive media coverage and received accolades for its mission-driven approach and innovative services. Moreover, Ellevest.com has attracted a growing number of users who have found value in its tailored investment solutions and commitment to gender equality in finance.


Ellevest.com stands as a trailblazing platform that seeks to redefine the landscape of women’s financial independence. By providing personalized investment strategies, educational resources, and a strong sense of community, Ellevest.com empowers women to take control of their financial destinies and work towards closing the gender wealth gap. As the world moves towards greater gender equality, Ellevest.com plays a crucial role in supporting women on their journey to financial success and security, ultimately creating a more inclusive and equitable financial future for all.

Did you know that Ellevest has an affiliate program?

Here is some basic information about what Ellevest is all about. Check it out, and if you are interested there is a link below to access the Ellevest affiliate program.

Ellevest: A financial company, for women by women. – We’re a financial company built to get more money in the hands of women. Financial planning, career coaching, investing, & banking that gives you cash back.

Commission Rate & Cookie Information

Ellevest offers a commission of Unknown and their cookie lasts for 30 Days.

For more information about this offer: View the Ellevest homepage

To sign up for the Ellevest affiliate program,
follow this link:

Ellevest affiliate program


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