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Learn about the affiliate program. was founded in 1993 by Stephen Friedman as Phoenix Textiles Group, Inc. It initially operated as a traditional brick-and-mortar store in Atlanta, Georgia, providing fabrics to local customers. Over time, the company recognized the potential of the burgeoning internet and decided to venture into the online marketplace. In 1999, the company launched its online presence under the domain name “”

The decision to embrace e-commerce turned out to be a game-changer, allowing to reach a global audience and dramatically expand its product offerings. As the internet revolutionized the way people shopped, established itself as a frontrunner in the online fabric retailing industry. Its online platform gave customers the convenience of shopping from the comfort of their homes and access to an unparalleled selection of fabrics that might not be available in local stores.

Defining can be best described as an online fabric superstore, offering an extensive range of fabrics, notions, sewing tools, and related products. With its vast inventory, the platform provides an unparalleled variety of choices for customers seeking fabrics of different colors, patterns, materials, and purposes. These include cotton, silk, linen, wool, knit, denim, lace, and many more, catering to diverse projects such as apparel making, quilting, home decor, and craft projects.

Beyond fabrics, also offers a diverse selection of sewing notions and accessories, including zippers, buttons, ribbons, threads, and interfacings, among others. This comprehensive inventory makes it a one-stop shop for all sewing and crafting needs, saving customers time and effort in sourcing materials from multiple places.

User Experience and Services prides itself on providing an exceptional user experience. The website features an intuitive interface that allows customers to browse, search, and filter products with ease. The platform provides detailed product descriptions, high-quality images, and customer reviews, aiding buyers in making informed choices. Additionally, the website offers project ideas and tutorials, inspiring creativity and helping customers envision the potential uses of different fabrics.

One of the reasons for’s success is its commitment to customer satisfaction. The platform offers a customer-friendly return policy, ensuring that buyers can shop with confidence. Moreover, provides fast and reliable shipping options, both domestically and internationally, to ensure that customers receive their orders in a timely manner.

Community Engagement

Beyond being an online retailer, has built a strong community around its brand. It actively engages with its customers through social media, email newsletters, and a blog, fostering a sense of belonging and camaraderie among sewing and crafting enthusiasts. The company also hosts sewing-related events and promotions, further strengthening its bond with the community. has transformed the way people purchase fabrics and sewing supplies, revolutionizing the industry by embracing the power of e-commerce. With its vast selection, user-friendly interface, and commitment to customer satisfaction, has solidified its position as a leading online fabric superstore. As the platform continues to grow and evolve, it remains a vital resource for creative individuals seeking to bring their artistic visions to life through the art of sewing and crafting.

Did you know that has an affiliate program?

Here is some basic information about what is all about. Check it out, and if you are interested there is a link below to access the affiliate program. Online Shopping for Home Decor, Apparel, Quilting, Designer, & Ripstop Fabric – Preserve all your life’s important moments with custom frames online with Art To Frame’s great collection of online frames. Call us today at 718-788-6200.

Miles Anthony Smith

Miles is a loving father of 3 adults, devoted husband of 24+ years, chief affiliate marketer at AmaLinks Pro®, author, entrepreneur, SEO consultant, keynote speaker, investor, & owner of businesses that generate affiliate + ad income (Loop King Laces, Why Stuff Sucks, & Kompelling Kars). He’s spent the past 3 decades growing revenues for other’s businesses as well as his own. Miles has an MBA from Oklahoma State and has been featured in Entrepreneur, the Brookings Institution, Wikipedia, GoDaddy, Search Engine Watch, Advertising Week, & Neil Patel.

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