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Hatch Collection was founded in 2011 by Ariane Goldman, an entrepreneur with a vision to transform the maternity fashion landscape. The inspiration for the brand came from Ariane’s personal experience as a mother and her frustration with the lack of stylish and practical clothing options available during pregnancy. Recognizing the transformative nature of motherhood, Ariane aimed to create a brand that would not only offer comfortable and fashionable clothing but also foster a sense of confidence and empowerment in expecting mothers.
The name “Hatch” itself encapsulates the brand’s essence—symbolizing the idea of growth, transformation, and the beginning of a new chapter. Hatch Collection sought to shatter stereotypes associated with maternity fashion by offering pieces that could be worn before, during, and after pregnancy, encouraging women to embrace their changing bodies and feel beautiful throughout their journey.
Hatch Collection’s primary mission is to redefine maternity fashion, shifting it from an afterthought to a central focus. Traditionally, maternity clothing has often been characterized by tent-like silhouettes and lackluster designs, leaving pregnant women feeling overlooked and uninspired. Hatch Collection disrupts this norm with its carefully curated range of clothing that emphasizes style without compromising on comfort.
The brand’s collection includes an array of clothing items, from dresses and tops to jumpsuits and outerwear, all designed to adapt to a woman’s changing body throughout pregnancy and beyond. Versatility is a cornerstone of Hatch’s approach, ensuring that the investment in their pieces extends well beyond the nine months of pregnancy. By offering timeless designs and high-quality fabrics, the brand promotes sustainability and reduces the need for a constant wardrobe overhaul.
One of Hatch Collection’s standout features is its commitment to body positivity and empowerment. Through their campaigns, website content, and social media presence, the brand celebrates the beauty of diverse body shapes and sizes during pregnancy. By featuring real women in their clothing, Hatch challenges the unrealistic beauty standards often associated with maternity fashion.
The brand recognizes that the journey of motherhood can be transformative both physically and emotionally. With this in mind, Hatch provides a space for women to feel confident and empowered, encouraging them to embrace their evolving bodies and the changes they bring. This approach fosters a sense of belonging and support among women, creating a community where shared experiences are celebrated.
Hatchcollection.com serves as the digital heart of the brand, offering a seamless shopping experience for customers around the world. The website’s design echoes the brand’s ethos—clean, modern, and user-friendly. The layout is intuitive, making it easy for customers to navigate through the diverse range of clothing items and find pieces that resonate with their personal style.
The website not only showcases the collection but also serves as an educational hub for expecting mothers. It offers a wealth of resources, including style tips, sizing guides, and advice on building a versatile maternity wardrobe. This demonstrates the brand’s dedication to supporting women throughout their journey and ensuring they feel informed and confident in their clothing choices.
Hatch Collection has redefined maternity fashion by seamlessly blending style, comfort, and empowerment. Through its online platform, hatchcollection.com, the brand has created a haven where expecting mothers can find clothing that embraces their changing bodies and empowers them to embrace the journey of motherhood with confidence. With its dedication to diversity, body positivity, and sustainability, Hatch Collection stands as a testament to the transformative power of fashion in celebrating every stage of life.
Did you know that Hatch Collection has an affiliate program?
Here is some basic information about what Hatch Collection is all about. Check it out, and if you are interested there is a link below to access the Hatch Collection affiliate program.
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Miles Anthony Smith
Miles is a loving father of 3 adults, devoted husband of 24+ years, chief affiliate marketer at AmaLinks Pro®, author, entrepreneur, SEO consultant, keynote speaker, investor, & owner of businesses that generate affiliate + ad income (Loop King Laces, Why Stuff Sucks, & Kompelling Kars). He’s spent the past 3 decades growing revenues for other’s businesses as well as his own. Miles has an MBA from Oklahoma State and has been featured in Entrepreneur, the Brookings Institution, Wikipedia, GoDaddy, Search Engine Watch, Advertising Week, & Neil Patel.
Commission Rate & Cookie Information
Hatch Collection offers a commission of 8% Per Sale and their cookie lasts for 30 Days.
For more information about this offer: View the Hatch Collection homepage