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Founded in 2002 by Kelley and Bob Petkun, emerged in response to a need for affordable, premium-quality knitting supplies that were often elusive in traditional craft stores. The founders recognized the growing interest in knitting and crocheting and sought to bridge the gap between affordable and luxurious materials. With a commitment to providing crafters with the best tools for their projects, set out to offer a wide range of yarns and knitting accessories at accessible prices, all without compromising on quality.

At the heart of’s success lies its diverse and meticulously curated selection of products. Their yarn collection is a testament to their dedication to quality and variety, offering a spectrum of fibers, textures, and colors suitable for all skill levels and project types. From cozy, natural fibers like merino wool and cotton to innovative blends that incorporate bamboo, silk, and even recycled materials, the website’s inventory caters to the preferences of all crafters.

In addition to their yarns, boasts an impressive range of knitting needles and crochet hooks. These tools come in various materials such as wood, metal, and acrylic, catering to individual preferences for comfort and crafting technique. The website’s assortment of knitting and crochet patterns further adds value to its offerings, enabling crafters to embark on new projects and hone their skills with guidance from expert designs.

One of the most remarkable aspects of is its commitment to fostering a sense of community among crafters. The website’s blog section features a wealth of tutorials, tips, and inspirational content, encouraging crafters to explore new techniques and broaden their horizons. The accompanying forum serves as a virtual gathering place for craft enthusiasts to exchange ideas, seek advice, and share their projects. This sense of belonging has transformed into more than just an e-commerce platform; it has become a hub for creative individuals to connect and engage with one another. has excelled in democratizing the crafting experience. By offering premium-quality materials at budget-friendly prices, the website has opened up the world of knitting and crocheting to a broader audience. This affordability has empowered beginners and seasoned crafters alike to pursue their passions without financial constraints, propelling the knitting and crocheting movement to new heights.

In an era where environmental consciousness is paramount, has taken steps to align its operations with sustainable practices. The company places emphasis on environmentally-friendly packaging, reduces waste, and seeks out eco-friendly yarn options. This commitment to sustainability resonates with customers who prioritize responsible consumer choices and demonstrates the brand’s awareness of the global issues at hand. has evolved from a niche online store into a force that drives the knitting and crocheting industry forward. Its commitment to quality, affordability, and community-building has garnered a loyal following, transforming customers into passionate advocates. As the crafting landscape continues to evolve, is poised to adapt, innovate, and lead the way in supporting the creative aspirations of crafters worldwide. stands as a testament to the power of passion, community, and innovation in the world of crafting. Its dedication to providing affordable, top-notch knitting supplies while nurturing a sense of belonging has elevated the platform from a simple e-commerce site to a cultural phenomenon. As it continues to empower crafters to weave their dreams into reality, remains an enduring beacon of creativity and inspiration for craft enthusiasts of all skill levels.

Did you know that Knit Picks has an affiliate program?

Here is some basic information about what Knit Picks is all about. Check it out, and if you are interested there is a link below to access the Knit Picks affiliate program. – Knitting Supplies, Knitting Yarn, Books, Patterns, Needles & Accessories – Shop a vast selection of books, art and collectibles from independent sellers around the world.

Miles Anthony Smith

Miles is a loving father of 3 adults, devoted husband of 24+ years, chief affiliate marketer at AmaLinks Pro®, author, entrepreneur, SEO consultant, keynote speaker, investor, & owner of businesses that generate affiliate + ad income (Loop King Laces, Why Stuff Sucks, & Kompelling Kars). He’s spent the past 3 decades growing revenues for other’s businesses as well as his own. Miles has an MBA from Oklahoma State and has been featured in Entrepreneur, the Brookings Institution, Wikipedia, GoDaddy, Search Engine Watch, Advertising Week, & Neil Patel.

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