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Founded in 2005 by Todd Davis and Robert J. Maynard Jr., emerged at a time when identity theft was gaining notoriety as a fast-growing and highly disruptive crime. The founders recognized the imperative to provide individuals with a proactive and holistic solution to safeguard their sensitive data in an increasingly interconnected world. Drawing from their experiences in the technology and finance sectors, Davis and Maynard conceived the idea of a subscription-based service that would actively monitor clients’ credit and personal information, swiftly alerting them to any suspicious activities.

Defining Identity Theft:

Identity theft refers to the unauthorized access, acquisition, or use of an individual’s personal information, such as social security numbers, financial account details, and even medical records, with malicious intent. Cybercriminals employ various tactics, such as phishing, data breaches, and malware attacks, to pilfer this sensitive information. Once obtained, these criminals can exploit the stolen data for financial gain, committing fraudulent activities in the victim’s name or selling the data on the dark web. Services:’s core offerings revolve around proactive identity protection through vigilant monitoring, early detection, and swift response. The company’s services include:

  1. Identity Monitoring: continually monitors various data sources, including credit bureaus and public records, to detect any potential unauthorized use of a client’s personal information. Any unusual activity triggers alerts to the client.
  2. Credit Monitoring: By tracking credit reports and scores, helps clients stay informed about their credit health and promptly identify any unexpected changes.
  3. Dark Web Monitoring: The company scans the dark web, where stolen data is often bought and sold, to identify if a client’s information has been compromised and is being circulated.
  4. Data Breach Notifications: informs clients if their personal information has been exposed in a data breach, allowing them to take necessary precautions to mitigate risks.
  5. Stolen Wallet Protection: In case of a lost or stolen wallet, assists in canceling or replacing important documents like credit cards and driver’s licenses.
  6. Reimbursement for Stolen Funds: provides financial coverage for eligible expenses incurred due to identity theft, offering clients peace of mind.
  7. US-Based Restoration Specialists: In the unfortunate event of identity theft, clients are assigned a dedicated restoration specialist to guide them through the recovery process.

As cyber threats continue to evolve, so too do the strategies employed by to counter them. The company has expanded its services to include protection for digital devices, network security, and even identity protection for children. Given the interconnected nature of modern life, these expanded services cater to the changing needs of clients who seek comprehensive protection for their entire family.

The landscape of identity protection is not without challenges. Critics have raised concerns about the efficacy of identity protection services and their ability to prevent all forms of identity theft. Furthermore, questions about data privacy and security have become increasingly pertinent, as individuals entrust companies like with sensitive personal information. stands as a beacon of security in a digital world fraught with risks. Its commitment to safeguarding personal information, coupled with an array of proactive monitoring services and rapid response mechanisms, has positioned it as a leading identity protection provider. While the fight against identity theft remains ongoing and ever-adaptive, continues to innovate and evolve its offerings, playing a vital role in empowering individuals to defend their identities in an age where information is both power and vulnerability.

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Here is some basic information about what LifeLock is all about. Check it out, and if you are interested there is a link below to access the LifeLock affiliate program.

LifeLock Official Site, Identity Theft Protection – LifeLock monitors for identity theft and threats. Sign up with one of the most trusted identity theft protection providers to help safeguard your credit, identity and bank accounts against identity theft.

Miles Anthony Smith

Miles is a loving father of 3 adults, devoted husband of 24+ years, chief affiliate marketer at AmaLinks Pro®, author, entrepreneur, SEO consultant, keynote speaker, investor, & owner of businesses that generate affiliate + ad income (Loop King Laces, Why Stuff Sucks, & Kompelling Kars). He’s spent the past 3 decades growing revenues for other’s businesses as well as his own. Miles has an MBA from Oklahoma State and has been featured in Entrepreneur, the Brookings Institution, Wikipedia, GoDaddy, Search Engine Watch, Advertising Week, & Neil Patel.

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