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Founded with a deep commitment to authenticity, was established by Bill Xiang in 2015. The inspiration behind the brand stemmed from Xiang’s desire to create a cosmetics company that not only enhanced external beauty but also nurtured inner strength. The brand’s name, “RealHer,” encapsulates this philosophy – it’s about embracing one’s genuine self and acknowledging the power that lies within.

Xiang’s vision was greatly influenced by his mother, a survivor of domestic abuse, whose unwavering spirit became a guiding light for the brand’s mission. Combining his background in technology and his passion for creating positive change, Xiang embarked on a journey to build a brand that focused on makeup as a tool for self-expression, transformation, and empowerment. stands out in the cosmetics industry due to its unique approach. It’s not just about selling makeup products; it’s about fostering a community of individuals who value self-worth and authenticity. The brand recognizes that makeup is not merely a surface-level enhancement but a way to reflect one’s inner beauty and strength outwardly.

Central to RealHer’s ethos is their commitment to giving back. A percentage of every purchase made on the website goes towards supporting causes such as women’s empowerment, mental health awareness, and education. This socially conscious aspect of the brand resonates with customers who want their purchases to make a positive impact beyond themselves.’s product lineup encompasses a wide range of makeup items, from lipsticks and eyeshadows to foundations and skincare products. Each product is thoughtfully named to evoke positivity and encourage self-affirmation. Names like “I Am Adaptable Matte Liquid Lipstick” and “Confidence in My Glow Highlighter” serve as daily reminders of the qualities individuals possess.

The brand’s products are known not only for their quality but also for their empowering packaging. Every product features an inspiring affirmation, reinforcing the idea that makeup application can be a transformative ritual, building self-esteem with every brush stroke.’s impact goes beyond the products it sells. The brand has cultivated a vibrant online community through its website and social media platforms, where individuals share stories of personal growth, self-love, and empowerment. This community approach amplifies the brand’s message, creating a safe space for people to connect and support one another on their journeys to self-discovery.

RealHer actively partners with nonprofit organizations aligned with their mission. By collaborating with these organizations, the brand contributes to initiatives that uplift marginalized communities and break down barriers to self-empowerment.

Despite its mission-driven approach, has not been immune to challenges. The cosmetics industry has long been criticized for perpetuating unrealistic beauty ideals, and RealHer’s message of authenticity and empowerment has faced resistance from conventional norms. However, the brand’s commitment to change and its growing community of supporters have enabled it to steadily carve a niche in the market.’s journey is an ongoing one, fueled by the desire to redefine the cosmetics industry’s standards and inspire individuals to embrace their true selves. As the brand looks toward the future, expanding its product offerings, outreach initiatives, and global presence are likely on the horizon.

In a world where conformity often overshadows individuality, stands as a beacon of hope, encouraging everyone to embrace their imperfections and recognize the power that comes from being authentic. By intertwining beauty, empowerment, and social responsibility, has transformed makeup into a tool for positive change, sparking a movement that celebrates the beauty within and without.

Did you know that REALHER has an affiliate program?

Here is some basic information about what REALHER is all about. Check it out, and if you are interested there is a link below to access the REALHER affiliate program.

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Miles Anthony Smith

Miles is a loving father of 3 adults, devoted husband of 24+ years, chief affiliate marketer at AmaLinks Pro®, author, entrepreneur, SEO consultant, keynote speaker, investor, & owner of businesses that generate affiliate + ad income (Loop King Laces, Why Stuff Sucks, & Kompelling Kars). He’s spent the past 3 decades growing revenues for other’s businesses as well as his own. Miles has an MBA from Oklahoma State and has been featured in Entrepreneur, the Brookings Institution, Wikipedia, GoDaddy, Search Engine Watch, Advertising Week, & Neil Patel.

Commission Rate & Cookie Information

REALHER offers a commission of 2% - 33% Per Sale and their cookie lasts for 30 Days.

For more information about this offer: View the REALHER homepage

To sign up for the REALHER affiliate program,
follow this link:

REALHER affiliate program