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REI was born out of a passionate group of climbers and mountaineers in the Pacific Northwest of the United States during the 1930s. These outdoor enthusiasts recognized the need for high-quality, specialized gear to explore the rugged terrains of the region. In 1938, they formalized their vision by creating a cooperative, where members would contribute a small fee to access premium outdoor equipment at affordable prices. This cooperative structure set the foundation for REI’s unique business model, one that prioritizes its members’ needs over traditional profit motives.

At the heart of the REI Co-op experience is its membership program. For a modest one-time fee, individuals become lifelong co-op members, gaining access to a plethora of benefits. These benefits extend beyond discounts on gear to include invitations to exclusive events, access to outdoor classes and workshops, and the right to vote on important co-op matters. This structure fosters a sense of belonging and shared ownership, reinforcing the idea that REI’s success is intrinsically tied to the well-being of its members and the broader outdoor community.

As concerns about environmental conservation grew, REI Co-op embraced a steadfast commitment to sustainability. This commitment is reflected in the products it carries, the practices it employs, and the advocacy work it undertakes. REI has developed stringent product guidelines that prioritize eco-friendly materials and production processes. Moreover, the company actively engages in initiatives to reduce its carbon footprint and minimize waste generation. REI’s stewardship goes beyond its products; it invests in projects and organizations that work to preserve and protect natural spaces, ensuring that future generations can continue to enjoy the outdoors.

REI Co-op has become a gathering place for outdoor enthusiasts. Its retail spaces often serve as community hubs where individuals can connect with like-minded adventurers, share stories, and exchange tips. REI takes this sense of community further by offering a diverse range of educational programs. From basic outdoor skills like camping and hiking to more specialized activities like rock climbing and kayaking, REI’s workshops cater to beginners and experts alike. This commitment to education not only empowers individuals to embark on their outdoor journeys but also fosters responsible and safe outdoor practices.

REI has been particularly proactive in addressing gender disparities in outdoor spaces. Recognizing historical inequities, the co-op launched the Force of Nature initiative. This initiative aims to level the playing field by providing women with opportunities to develop outdoor skills, build confidence, and connect with a supportive community. Through women-focused events, classes, and expeditions, REI seeks to break down barriers and inspire more women to explore and enjoy the natural world.

While REI Co-op has undoubtedly left a positive mark on the outdoor community, it has faced its share of challenges. The rise of online retail and changing consumer behaviors has prompted REI to adapt its strategies to remain competitive. The co-op’s response has been to bolster its digital presence while maintaining the emphasis on community and in-store experiences that set it apart.

REI’s future appears promising. Its dedication to sustainability aligns with a growing global emphasis on environmental responsibility. Its commitment to community remains a compelling draw in an age where digital interactions can sometimes feel detached. As outdoor activities continue to gain popularity for their physical, mental, and emotional benefits, REI’s role in facilitating these experiences is likely to remain indispensable.

REI Co-op stands as a testament to the power of combining commerce with community, retail with responsibility. From its humble beginnings as a group of outdoor enthusiasts seeking quality gear, REI has evolved into a trailblazing cooperative that reshaped the outdoor retail landscape. Its focus on community, sustainability, education, and inclusivity sets it apart from conventional retailers, creating a space where members don’t just shop for gear but become part of a movement that cherishes the beauty of nature and the camaraderie it fosters. As the journey continues, REI Co-op remains an enduring symbol of adventure, exploration, and the human connection to the great outdoors.

Did you know that Rei Co-op has an affiliate program?

Here is some basic information about what Rei Co-op is all about. Check it out, and if you are interested there is a link below to access the Rei Co-op affiliate program.

Miles Anthony Smith

Miles is a loving father of 3 adults, devoted husband of 24+ years, chief affiliate marketer at AmaLinks Pro®, author, entrepreneur, SEO consultant, keynote speaker, investor, & owner of businesses that generate affiliate + ad income (Loop King Laces, Why Stuff Sucks, & Kompelling Kars). He’s spent the past 3 decades growing revenues for other’s businesses as well as his own. Miles has an MBA from Oklahoma State and has been featured in Entrepreneur, the Brookings Institution, Wikipedia, GoDaddy, Search Engine Watch, Advertising Week, & Neil Patel.

Commission Rate & Cookie Information

Rei Co-op offers a commission of 5% Per Sale and their cookie lasts for 30 Days.

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Rei Co-op affiliate program