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Before the digital age, investing in real estate was an arduous task, primarily limited to seasoned investors or those with substantial financial resources. The process involved finding suitable properties, conducting physical inspections, managing tenants, and overseeing maintenance – all of which demanded considerable time and effort. The lack of information and transparency often deterred potential investors from entering this arena.

The technological revolution of the 21st century ushered in a new era for real estate investment. Online platforms began to emerge, offering a virtual marketplace that streamlined the process. Property listings and investment opportunities became accessible to a wider audience, reducing the barriers to entry. Amidst this backdrop, emerged as a trailblazer, leveraging technology to democratize real estate investing. is an online real estate marketplace that empowers individuals to invest in single-family rental properties across the United States. Founded in 2015 by Gary Beasley and Gregor Watson, sought to transform the traditional real estate investment model by offering an end-to-end online platform. The core concept was simple yet revolutionary: to provide a marketplace where investors could purchase income-generating properties with the click of a button, all while minimizing the complexities associated with property acquisition and management. functions as an intermediary between sellers and buyers of single-family rental properties. The platform offers a wide range of properties from various markets, complete with detailed property information, photographs, financial data, and inspection reports. This comprehensive information allows potential investors to make informed decisions without the need for physical visits.

One of the key differentiators of is its certification process. Each property listed on the platform undergoes a thorough evaluation, including inspections and assessments, ensuring that buyers receive properties that meet high standards of quality and maintenance. Additionally, the platform provides a unique feature known as the “Roofstock Guarantee,” which covers rental income for the first year, offering investors a safety net against unexpected vacancies.

Once a property is acquired, offers a suite of tools and services to aid investors in property management. This includes finding and vetting property management companies, thus alleviating one of the most daunting aspects of real estate investing – the day-to-day operational tasks.’s emergence has brought several transformative impacts to the real estate investment landscape:

  1. Democratization of Real Estate Investing: has shattered the exclusivity associated with real estate investing. It has opened doors for individual investors, both seasoned and newcomers, to diversify their portfolios and generate passive income.
  2. Accessibility and Transparency: The platform’s wealth of information, including property histories, financial projections, and inspection reports, ensures that investors have a comprehensive understanding of their potential investments. This transparency fosters trust and confidence in the platform.
  3. Market Expansion: transcends geographical boundaries, enabling investors to access properties across different markets without the need for physical presence. This facilitates diversification and risk mitigation.
  4. Innovation in Due Diligence: By conducting thorough evaluations and assessments of listed properties, has set a new benchmark for due diligence in real estate investing. This has led to improved property quality and reduced risks for investors. stands as a testament to the transformative power of technology in reshaping traditional industries. By harnessing the capabilities of the digital age, the platform has revolutionized real estate investment, making it more accessible, transparent, and manageable for a broader spectrum of individuals. As the platform continues to evolve, it is likely to further shape the future of real estate investment, cementing its place as a pioneering force in the world of online marketplaces.

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Here is some basic information about what Roofstock is all about. Check it out, and if you are interested there is a link below to access the Roofstock affiliate program.

Roofstock, Buy and Sell Investment Properties – Earn passive income by purchasing rental homes with tenants from Roofstock. Our certified properties are inspected and come with a 30-day money back guarantee.

Miles Anthony Smith

Miles is a loving father of 3 adults, devoted husband of 24+ years, chief affiliate marketer at AmaLinks Pro®, author, entrepreneur, SEO consultant, keynote speaker, investor, & owner of businesses that generate affiliate + ad income (Loop King Laces, Why Stuff Sucks, & Kompelling Kars). He’s spent the past 3 decades growing revenues for other’s businesses as well as his own. Miles has an MBA from Oklahoma State and has been featured in Entrepreneur, the Brookings Institution, Wikipedia, GoDaddy, Search Engine Watch, Advertising Week, & Neil Patel.

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