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The story of is one of innovation, vision, and a deep understanding of the needs of modern travelers. Founded in 2001 by three university friends—Gareth Williams, Bonamy Grimes, and Barry Smith—in Edinburgh, Scotland, the platform was initially conceived as a flight search engine to help users find the best airfare deals across various airlines. Gareth Williams, the driving force behind the idea, was motivated by his personal frustration with the complexity of booking flights online. This frustration led to the birth of, which aimed to simplify the flight booking process and provide users with a seamless experience. officially launched in 2003, and its unique approach immediately set it apart from other travel websites. Unlike traditional online travel agencies, does not directly sell flights, hotels, or car rentals. Instead, it acts as an unbiased and comprehensive search engine that scours the internet to gather data from airlines, online travel agencies, and other booking platforms. This data is then presented to users in a clear and concise manner, allowing them to compare prices, routes, and options effortlessly.

One of the standout features of is its commitment to transparency. The platform displays prices inclusive of taxes and fees, eliminating hidden costs that often catch travelers off guard during the booking process. This transparency has earned the platform the trust of millions of users worldwide. didn’t rest on its laurels. The platform continued to evolve and expand its offerings to cater to the diverse needs of travelers. It introduced features like fare alerts, which notify users when prices for their desired flights drop, and a flexible search option that allows users to explore flight prices across an entire month or even a year.

Recognizing the growing trend of mobile usage, invested heavily in its mobile app, which further empowered users to plan and book their travels on the go. The app’s user-friendly interface and seamless integration of features made it a favorite among travelers who valued convenience and efficiency.’s impact on the travel industry was not confined to its native Scotland. As its popularity grew, the platform expanded its reach globally, opening offices in various countries and establishing itself as an international player in the online travel domain. Its availability in over 30 languages and support for multiple currencies made it accessible to users from diverse backgrounds and regions.

In 2016, was acquired by Ctrip (now Group), one of the largest travel companies in China. This acquisition provided with the resources and expertise to continue its growth trajectory while maintaining its independent brand identity. The integration with Group also allowed to tap into a vast network of travel services, enhancing its offerings and solidifying its position as a comprehensive travel solution.’s journey from a university dormitory idea to a global travel powerhouse is a testament to the power of innovation and a deep understanding of consumer needs. By offering a transparent, unbiased, and user-centric platform, has reshaped the way travelers approach their journey planning. It has empowered users with the ability to make informed decisions, find the best deals, and explore a world of possibilities.

In an age where time is of the essence, has emerged as a guiding star, helping travelers navigate the vast expanse of options and information in the online travel domain. Its commitment to simplicity, transparency, and efficiency has made it a beloved companion for wanderers, digital nomads, and vacationers alike. As technology continues to advance and the world of travel evolves, stands as a pioneer, constantly adapting to meet the ever-changing needs of modern adventurers

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Skyscanner – KAYAK searches hundreds of other travel sites at once to find the information you need to make the right decisions on flights, hotels & rental cars.

Miles Anthony Smith

Miles is a loving father of 3 adults, devoted husband of 24+ years, chief affiliate marketer at AmaLinks Pro®, author, entrepreneur, SEO consultant, keynote speaker, investor, & owner of businesses that generate affiliate + ad income (Loop King Laces, Why Stuff Sucks, & Kompelling Kars). He’s spent the past 3 decades growing revenues for other’s businesses as well as his own. Miles has an MBA from Oklahoma State and has been featured in Entrepreneur, the Brookings Institution, Wikipedia, GoDaddy, Search Engine Watch, Advertising Week, & Neil Patel.

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