Learn about the TigerDirect affiliate program.

TigerDirect.com is an online retailer that specializes in consumer electronics, computer hardware, and related accessories. Established in 1989, the company has a long-standing history in the e-commerce industry, serving as a one-stop shop for tech enthusiasts and professionals alike. This article aims to provide a comprehensive overview of TigerDirect.com, shedding light on its background, offerings, business model, and impact on the retail electronics industry.

Background

Founded by Gilbert Fiorentino, TigerDirect.com initially started as a brick-and-mortar store in Miami, Florida. Over the years, the company evolved to adapt to the changing retail landscape, transitioning to an online platform in the late 1990s. This move allowed TigerDirect.com to expand its reach beyond its physical location and cater to customers across the United States and beyond.

In 2003, TigerDirect.com was acquired by Systemax Inc., a global provider of industrial and consumer products. This acquisition brought additional resources and expertise to TigerDirect.com, enabling it to further enhance its online presence and product offerings.

Product Range

TigerDirect.com is renowned for its extensive catalog of electronic products and computer hardware. Its product range encompasses:

1. Computers and Laptops: TigerDirect.com offers a wide selection of desktop computers, laptops, and notebooks from leading brands. Customers can choose from a variety of specifications to suit their needs, whether for gaming, business, or everyday use.
2. Components and Upgrades: The website provides a plethora of computer components, including processors, graphics cards, memory modules, and storage solutions. This allows tech enthusiasts to build and upgrade their systems.
3. Peripherals and Accessories: TigerDirect.com offers a comprehensive array of peripherals and accessories, such as monitors, keyboards, mice, headphones, and more, to complement and enhance the computing experience.
4. Networking and Home Electronics: The site caters to networking needs, offering routers, switches, and other networking equipment. It also provides a selection of home electronics, including TVs, audio systems, and smart home devices.
5. Software and Licensing: TigerDirect.com offers a range of software solutions, including operating systems, productivity suites, and security software, along with licensing options for businesses.
6. Consumer Electronics: The website features an assortment of consumer electronics, from smartphones and tablets to cameras and drones.

Business Model

TigerDirect.com operates as an e-commerce platform, allowing customers to browse, select, and purchase products online. The company’s business model relies on a combination of factors that contribute to its success:

1. Extensive Product Selection: TigerDirect.com’s vast product catalog caters to a wide audience, making it a go-to destination for various tech-related needs.
2. Competitive Pricing: The website often offers competitive prices and deals on its products, attracting cost-conscious shoppers.
3. Customer Reviews and Ratings: User-generated reviews and ratings help customers make informed purchasing decisions and build trust in the platform.
4. Technical Expertise: TigerDirect.com provides technical information and resources to assist customers in selecting the right products, especially when it comes to computer components and upgrades.
5. Efficient Shipping and Returns: The company offers reliable shipping options and a hassle-free return policy, enhancing the overall customer experience.

Impact on the Retail Electronics Industry

TigerDirect.com has had a notable impact on the retail electronics industry, both in terms of consumer behavior and industry dynamics:

1. E-commerce Pioneers: TigerDirect.com was an early adopter of the e-commerce model, contributing to the shift of consumer electronics sales from traditional brick-and-mortar stores to online platforms.
2. Increased Competition: The success of TigerDirect.com and similar e-commerce platforms has intensified competition in the electronics retail sector, leading to better pricing and more options for consumers.
3. Technological Innovation: As an online tech retailer, TigerDirect.com has played a role in driving technological innovation by making cutting-edge products more accessible to consumers.
4. Consumer Empowerment: The availability of extensive product information and customer reviews on TigerDirect.com empowers consumers to make informed decisions, influencing the way they shop for electronics.

TigerDirect.com has established itself as a prominent player in the world of online electronics retail. With a rich history, diverse product offerings, and a commitment to customer satisfaction, the platform continues to serve as a valuable resource for tech enthusiasts and consumers seeking electronic products, computer hardware, and accessories. Its impact on the retail electronics industry is a testament to the evolution of e-commerce in the digital age.

Did you know that TigerDirect has an affiliate program?

Here is some basic information about what TigerDirect is all about. Check it out, and if you are interested there is a link below to access the TigerDirect affiliate program.

Shop Computers & Electronics, TigerDirect.com – TigerDirect Business is your one-stop-shop for everything related to computers and electronics. Browse our gigantic selection of deals on PCs, networking gear, computer accessories, consumer electronics and so much more.