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Learn about the Tire Rack affiliate program., established in 1979, is a prominent online retailer specializing in tires, wheels, and various automotive accessories. This comprehensive analysis aims to define the term “” and provide a detailed background of the company’s history, mission, and offerings.

I. Defining is an e-commerce platform that primarily operates as an online tire and wheel retailer. The website serves as a one-stop shop for automotive enthusiasts and vehicle owners, offering a wide range of products related to tires, wheels, brakes, suspension, and other automotive accessories. It distinguishes itself through its user-friendly interface, vast product selection, and educational resources.

II. Historical Background:

Founded by Peter Veldman in 1979, began as a traditional brick-and-mortar tire store in Indianapolis, Indiana. In 1996, the company expanded its operations to the online domain, becoming one of the early pioneers of e-commerce in the automotive industry. This strategic move allowed to reach a global customer base, significantly expanding its reach and influence.

III. Mission and Values:’s mission revolves around providing customers with a seamless online shopping experience while delivering high-quality automotive products. The company values transparency, customer satisfaction, and innovation. They prioritize educating customers, helping them make informed choices when purchasing tires and wheels, rather than merely pushing sales.

IV. Product Offerings:

  1. Tires:
    • offers a vast selection of tires for various vehicle types, including passenger cars, trucks, SUVs, and performance vehicles.
    • Customers can find tires from renowned brands such as Michelin, Bridgestone, Goodyear, and Pirelli, among others.
  2. Wheels:
    • The website features a diverse assortment of wheels, encompassing different styles, sizes, and finishes.
    • Customization options are available to enhance the appearance and performance of a vehicle.
  3. Automotive Accessories:
    • In addition to tires and wheels, offers an array of automotive accessories, including brakes, suspension components, and lighting.
  4. Educational Resources:
    • distinguishes itself through its wealth of educational content. The website provides comprehensive information on tire selection, maintenance, and installation, empowering customers to make informed decisions.

V. Customer Experience:

  1. Ordering Process:
    •’s website is designed to simplify the tire and wheel selection process.
    • Customers can search for products based on their vehicle’s make and model, allowing for precise fitment.
  2. Reviews and Ratings:
    • The platform includes customer reviews and ratings for products, helping buyers gauge the quality and performance of items.
  3. Installation Services:
    • collaborates with a vast network of independent installers across the United States, offering customers convenient installation options.
  4. Customer Support:
    • The company provides accessible customer support through phone and email, assisting customers with inquiries and issues.

VI. Shipping and Delivery: offers multiple shipping options, including standard and expedited delivery. Customers can choose to have their orders shipped directly to their preferred installer or to their home address, enhancing convenience and flexibility.

VII. Pricing and Competitive Advantage: is known for its competitive pricing, often offering discounted rates compared to traditional brick-and-mortar retailers. Additionally, the website frequently runs promotions and deals, further enhancing its affordability.

VIII. Industry Impact: has played a significant role in shaping the automotive e-commerce landscape. Its emphasis on education, product quality, and customer service has set industry standards. Many other online retailers have since followed its lead, recognizing the importance of providing customers with a well-rounded shopping experience. is a well-established online retailer specializing in tires, wheels, and automotive accessories. With a history dating back to 1979, the company has evolved into a trusted name in the automotive industry, offering a diverse range of products and educational resources.’s commitment to transparency and customer satisfaction has made it a go-to destination for both novice and experienced vehicle owners. Its impact on the automotive e-commerce landscape is undeniable, and its continued dedication to excellence ensures its relevance in the years to come.

Did you know that Tire Rack has an affiliate program?

Here is some basic information about what Tire Rack is all about. Check it out, and if you are interested there is a link below to access the Tire Rack affiliate program.

Miles Anthony Smith

Miles is a loving father of 3 adults, devoted husband of 24+ years, chief affiliate marketer at AmaLinks Pro®, author, entrepreneur, SEO consultant, keynote speaker, investor, & owner of businesses that generate affiliate + ad income (Loop King Laces, Why Stuff Sucks, & Kompelling Kars). He’s spent the past 3 decades growing revenues for other’s businesses as well as his own. Miles has an MBA from Oklahoma State and has been featured in Entrepreneur, the Brookings Institution, Wikipedia, GoDaddy, Search Engine Watch, Advertising Week, & Neil Patel.

Commission Rate & Cookie Information

Tire Rack offers a commission of 6% Per Sale and their cookie lasts for 60 Days.

For more information about this offer: View the Tire Rack homepage

To sign up for the Tire Rack affiliate program,
follow this link:

Tire Rack affiliate program