Under Armour Affiliate Program: What's the Commission Rate, Registration Process, and Policy?

Underarmour.com is the official website and online storefront for Under Armour, a major American sports apparel and accessories company. The platform provides a comprehensive showcase of the brand’s product offerings, ranging from athletic footwear, clothing, and accessories. In addition to offering e-commerce capabilities, the website is a hub for the company’s brand promotions, campaigns, athlete endorsements, and corporate information.

Under Armour, Inc. was founded in 1996 by Kevin Plank, then a 23-year-old former University of Maryland football player. Plank initiated the idea of creating a superior T-shirt, one that could provide compression and wick perspiration off the skin rather than absorb it. His aim was to develop a shirt that would work with the body to regulate temperature and enhance performance.

With its beginnings in Plank’s grandmother’s basement in Washington, D.C., Under Armour embarked on a journey that saw it rapidly evolve into a leading name in the sports apparel industry. Its innovative products, driven by research and technology, catered to the needs of athletes, offering them an edge in performance.

Underarmour.com’s Role: With the rise of digital technology and e-commerce in the early 21st century, Under Armour recognized the need to establish a strong online presence. Thus, underarmour.com was born, serving as both a direct-to-consumer platform and a digital interface for the brand. Over the years, the website has evolved in sync with technological advancements and changing consumer behaviors.

1. E-commerce Platform: One of the primary functions of underarmour.com is its role as an e-commerce platform. Consumers from various parts of the world can browse and purchase from a vast collection of Under Armour products, from its signature compression wear to the latest footwear innovations. The site offers detailed product descriptions, user reviews, and size guides to aid customers in their purchase decisions.
2. Brand Promotion and Campaigns: Underarmour.com is more than just a shopping site. It’s a comprehensive representation of the Under Armour brand. Visitors can explore the latest marketing campaigns, delve into stories of athlete endorsements, and get a glimpse of new product launches and innovations.
3. Information Hub: For those interested in the corporate side of Under Armour, the website provides detailed information about the company’s history, mission, vision, and core values. There’s also an investor relations section, which offers insights into the company’s financial performance, annual reports, and other pertinent investor data.

Notable Features of Underarmour.com:

• Connected Fitness Community: Under Armour has invested heavily in the digital health and fitness space. As part of this initiative, underarmour.com offers integrations with the brand’s suite of fitness apps, such as MyFitnessPal and MapMyRun, providing users with tools and communities to improve their health and fitness.
• UA Custom: Recognizing the increasing demand for personalized products, Under Armour introduced the UA Custom feature on its website. This allows users to customize select products, giving them a unique and personal touch.
• Interactive Product Exploration: The website leverages advanced digital visualization tools, enabling users to get a 360-degree view of products, zoom in on specific features, and even watch product videos to better understand their functionality.
• Responsive Design: In an era where consumers access the internet through multiple devices, underarmour.com boasts a responsive design, ensuring seamless browsing whether accessed via desktop, tablet, or mobile.

Underarmour.com is a quintessential representation of Under Armour’s brand ethos and its commitment to enhancing athletic performance through innovative products. It not only serves as an e-commerce platform but also as a comprehensive hub for all things related to the brand. From its humble beginnings in a basement to its establishment as a global sports apparel powerhouse, Under Armour’s digital evolution through underarmour.com exemplifies its adaptability and forward-thinking approach in a rapidly changing retail landscape.

Did you know that Under Armour has an affiliate program?

Here is some basic information about what Under Armour is all about. Check it out, and if you are interested there is a link below to access the Under Armour affiliate program.