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Wantable.com is a prominent online retail platform that has made a significant mark in the fashion and beauty industry. It stands out from other e-commerce websites because of its unique approach to personal styling and its subscription-based model. The following text offers an informative and objective look at Wantable.com, defining the term and exploring the background of the company.
At its core, Wantable.com is a personal styling service that aims to provide users with apparel and accessories tailored to their specific tastes and preferences. The platform uses a combination of data-driven algorithms and the expertise of professional stylists to curate personalized boxes for its subscribers. Each box contains a selection of items that are handpicked based on the user’s style profile and preferences, which they indicate upon signing up. The user then has the option to keep the items they like and return the ones they don’t, paying only for what they keep.
Wantable.com was established in 2012, marking its entry at a time when the e-commerce industry was witnessing a surge in specialized subscription services. The founder identified a gap in the market where customers often felt overwhelmed by the sheer volume of choices available online. The solution was to create a platform where choices were narrowed down and customized for each individual, making shopping more personalized and less time-consuming.
Initially starting with beauty products, Wantable.com gradually expanded its offerings. As the demand for personalized services in the fashion industry grew, the company ventured into clothing, accessories, and fitness wear. The ability to provide users with items that fit their style and body type without the hassle of browsing through countless options played a significant role in its growing popularity.
The business model of Wantable.com revolves around its subscription service. Users start by taking a style quiz, which gathers information about their fashion preferences, sizes, and price range. Based on this data, a stylist or the company’s algorithm curates a selection of items that match the user’s profile.
Once the box is received, the user typically has a set period to try on the items and decide which ones they wish to purchase. The rest can be returned using a prepaid shipping label, ensuring a hassle-free return process. This ‘try before you buy’ model allows users to experience the products in the comfort of their homes, a factor that greatly enhances the shopping experience.
A noteworthy aspect of Wantable.com’s operations is its emphasis on data analytics. By constantly collecting and analyzing data on user preferences, returns, and feedback, the company continually refines its product recommendations, ensuring that they stay aligned with evolving user tastes.
The market’s reception of Wantable.com has generally been positive. Users have appreciated the personalized approach to shopping, citing the convenience of receiving handpicked items that align with their tastes. This has led to a loyal customer base and consistent growth for the company.
However, like any business, Wantable.com also faces its share of challenges. Competition in the subscription box market is fierce, with several other companies offering similar services. Standing out in such a crowded marketplace requires constant innovation and adaptability.
The impact of Wantable.com on the e-commerce industry is significant. It represents a shift from traditional online shopping to a more curated, personalized experience. Its success has prompted other retailers to explore similar models or incorporate elements of personal styling into their offerings.
Wantable.com is a testament to the evolving nature of online retail. By merging the expertise of human stylists with data analytics, the platform offers a unique and tailored shopping experience for its users. Established in 2012, the company has grown by recognizing and catering to the desires of modern consumers for personalized, convenient shopping experiences. As the e-commerce landscape continues to change, platforms like Wantable.com highlight the importance of adaptability and customer-centric approaches in achieving success.
Did you know that Wantable has an affiliate program?
Here is some basic information about what Wantable is all about. Check it out, and if you are interested there is a link below to access the Wantable affiliate program.
Wantable, Expert Personal Stylists – Build a look you love with your own online stylist. Get 7 premium pieces handpicked for your life, shape & budget. Experience the easier way to shop with styles delivered to your door. Try before you buy at homeâno clothing subscription required. Free delivery & returns.
Miles Anthony Smith
Miles is a loving father of 3 adults, devoted husband of 24+ years, chief affiliate marketer at AmaLinks Pro®, author, entrepreneur, SEO consultant, keynote speaker, investor, & owner of businesses that generate affiliate + ad income (Loop King Laces, Why Stuff Sucks, & Kompelling Kars). He’s spent the past 3 decades growing revenues for other’s businesses as well as his own. Miles has an MBA from Oklahoma State and has been featured in Entrepreneur, the Brookings Institution, Wikipedia, GoDaddy, Search Engine Watch, Advertising Week, & Neil Patel.