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Learn about the West Marine affiliate program.

Founded in 1968 by Randy Repass in Palo Alto, California, West Marine started as a humble mail-order business. Over the decades, it evolved into a retail giant with a strong online presence. In 1978, the first brick-and-mortar store opened its doors in San Francisco, marking the inception of a retail brand that would eventually become synonymous with boating and marine supplies.

West Marine expanded steadily, acquiring smaller marine retailers and establishing itself as a leading name in the industry. In 1996, it ventured into the online marketplace, launching This digital expansion allowed the company to reach a wider customer base and provide an extensive catalog of marine products with the convenience of online shopping. is an e-commerce website dedicated to offering a comprehensive selection of marine-related products, from boating equipment and electronics to apparel and safety gear. The website’s user-friendly interface is designed to facilitate effortless navigation, ensuring that customers can easily locate the items they need.

One of’s key features is its extensive inventory, which encompasses everything from anchors, ropes, and fishing gear to marine electronics, water sports equipment, and boat maintenance supplies. Customers can browse an array of renowned brands, ensuring access to high-quality products that cater to various budgets and preferences.

Product Categories

To better understand’s extensive product range, it is worthwhile to examine some of its core categories:

  1. Boating and Sailing: This category includes essentials such as anchors, docking equipment, navigation tools, and sails, catering to both novice boaters and experienced sailors.
  2. Electronics: offers a wide array of marine electronics, from GPS systems and fishfinders to VHF radios and chartplotters, enhancing navigation and safety on the water.
  3. Apparel and Footwear: Boaters and water enthusiasts can find a diverse selection of clothing and footwear designed for comfort and protection in aquatic environments.
  4. Fishing: Anglers will appreciate the selection of fishing gear, including fishing rods, reels, lures, and tackle boxes, all geared towards enhancing their fishing experience.
  5. Safety and Maintenance: This category focuses on items vital for safety and maintenance, including life jackets, flares, bilge pumps, and cleaning supplies, ensuring that vessels are in top condition and passengers are secure.
  6. Water Sports: caters to water sports enthusiasts with products like kayaks, paddleboards, and towable tubes, fostering enjoyment on the water in various ways.’s commitment to customer satisfaction is evident in its approach to service. The platform provides various tools and resources to assist customers in making informed purchasing decisions. These include detailed product descriptions, customer reviews, and expert advice articles, empowering shoppers to choose the most suitable products for their needs.

Additionally, West Marine offers customer support through multiple channels, including phone, email, and live chat. This accessibility ensures that customers can receive assistance or resolve issues promptly, contributing to a positive shopping experience.

West Marine’s loyalty program, known as the West Advantage Program, is designed to reward frequent shoppers. Members receive various benefits, including discounts, member-only events, and access to exclusive promotions. This program encourages customer retention and reinforces West Marine’s dedication to its clientele.

In the modern era, environmental consciousness is paramount, especially in industries that operate within the natural world. West Marine acknowledges this responsibility by actively participating in sustainability efforts. The company is dedicated to reducing its environmental impact through initiatives such as recycling programs, responsible sourcing of products, and support for marine conservation organizations., an online extension of the esteemed West Marine brand, has solidified its position as a go-to destination for marine enthusiasts and professionals. With a rich history dating back to its founding in 1968, West Marine has evolved into a comprehensive resource for all things marine-related.

Through its intuitive online platform, grants customers access to an extensive array of boating and marine products, ranging from equipment and electronics to apparel and safety gear. Its commitment to customer satisfaction is evident through user-friendly features, expert advice, and a loyalty program that rewards loyal patrons.

West Marine’s dedication to sustainability and responsible business practices showcases its commitment not only to serving its customers but also to preserving the marine environments that it serves. is a testament to the evolution of a company that has weathered the tides of time and technology, emerging as a prominent player in the marine industry, while remaining steadfast in its commitment to quality, customer service, and environmental responsibility.

Did you know that West Marine has an affiliate program?

Here is some basic information about what West Marine is all about. Check it out, and if you are interested there is a link below to access the West Marine affiliate program.

Boat Parts, Sailing, Kayaks, Paddleboards and Marine Electronics, West Marine – Shop the official West Marine Store to find over 100,000 products in stock for boating, sailing, fishing, or paddling. Since 1968, West Marine has grown to over 250 local stores, with knowledgeable Associates happy to assist. Shop with confidence – get free shipping to home or stores + price match guarantee!

Miles Anthony Smith

Miles is a loving father of 3 adults, devoted husband of 24+ years, chief affiliate marketer at AmaLinks Pro®, author, entrepreneur, SEO consultant, keynote speaker, investor, & owner of businesses that generate affiliate + ad income (Loop King Laces, Why Stuff Sucks, & Kompelling Kars). He’s spent the past 3 decades growing revenues for other’s businesses as well as his own. Miles has an MBA from Oklahoma State and has been featured in Entrepreneur, the Brookings Institution, Wikipedia, GoDaddy, Search Engine Watch, Advertising Week, & Neil Patel.

Commission Rate & Cookie Information

West Marine offers a commission of 10% Per Sale and their cookie lasts for 3 Days.

For more information about this offer: View the West Marine homepage

To sign up for the West Marine affiliate program,
follow this link:

West Marine affiliate program