Term:
Constant Contact
Definition:
Constant Contact is a marketing automation platform that helps businesses and organizations to create and manage email marketing campaigns, surveys, events, and social media campaigns. It was founded in 1995 by Randy Parker and David Shar, and it is currently owned by Endurance International Group. The platform offers a range of features and tools that enable businesses and organizations to build, grow, and engage with their customer base.
The Constant Contact platform was initially created to provide an email marketing solution for small businesses, and it has since expanded to include a range of other marketing automation tools. The platform offers a user-friendly interface that allows businesses and organizations to easily create and manage email campaigns, and it provides a range of customizable templates that can be tailored to suit individual needs. It also offers features such as list management, social media integration, and analytics reporting.
One of the key benefits of using Constant Contact is that it allows businesses and organizations to reach their target audience directly in their inbox. Email marketing has been shown to be a highly effective way to engage with customers, and Constant Contact offers a range of tools that can help businesses to create effective email campaigns. For example, the platform offers tools that allow businesses to create mobile-responsive emails that can be optimized for different devices, as well as tools that allow businesses to segment their email lists based on factors such as demographics, past purchases, or website behavior.
Constant Contact also offers a range of other marketing automation tools that can help businesses to reach and engage with their audience. For example, the platform offers tools for social media marketing, event management, and online surveys. These tools can help businesses to expand their reach and engage with their audience on a range of different channels.
In addition to its marketing automation tools, Constant Contact also offers a range of support and resources to help businesses and organizations make the most of their marketing campaigns. The platform provides access to a range of resources such as webinars, tutorials, and support articles, as well as a dedicated support team that is available to answer any questions or provide assistance.
Constant Contact is used by businesses and organizations of all sizes and across a range of industries. Some of the key industries that use Constant Contact include retail, healthcare, non-profits, and professional services. The platform has also been used by a number of high-profile clients, including the American Red Cross, the National Wildlife Federation, and the American Lung Association.
Constant Contact is a powerful marketing automation platform that can help businesses and organizations to create and manage effective email marketing campaigns, social media campaigns, and other marketing activities. With its user-friendly interface, customizable templates, and range of marketing automation tools, Constant Contact is an excellent choice for businesses that are looking to improve their marketing efforts and engage with their audience more effectively. Whether you are a small business looking to expand your reach or a larger organization looking to streamline your marketing activities, Constant Contact has the tools and resources you need to succeed.
Constant Contact is a popular email marketing, list manager, and autoresponder service provider. Constant Contact plans start at only $10 per month making them an inexpensive option for those just gettingh started in email marketing, autoresponder series, or email marketing automation.
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