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ConvertKit is an email marketing platform that is designed specifically for professional bloggers and content creators. Founded in 2013 by Nathan Barry, a blogger and designer who struggled to find an email marketing tool that met his needs, ConvertKit was created to be a more intuitive and effective way for bloggers to communicate with their audiences and grow their businesses.

ConvertKit is different from other email marketing platforms in a number of ways. Unlike many tools that are designed primarily for eCommerce businesses or large corporations, ConvertKit is built specifically for the needs of bloggers and content creators. This means that it offers features that are tailored to the needs of this particular group of users, such as the ability to segment and tag subscribers based on their interests, track the performance of individual emails, and create customizable opt-in forms that can be embedded on a website or blog.

One of the key features of ConvertKit is its focus on segmentation and tagging. With this tool, bloggers and content creators can segment their email lists based on the interests and behaviors of their subscribers. This allows them to create more targeted and personalized email campaigns that are more likely to resonate with their audience. Additionally, ConvertKit allows users to apply tags to individual subscribers based on their interactions with the user’s content, such as clicking on a particular link or completing a specific action. This level of granular tracking allows users to understand their audience’s needs and preferences in much greater detail.

Another feature that sets ConvertKit apart from other email marketing platforms is its visual automation builder. This allows users to create complex automated email sequences using a drag-and-drop interface. Users can create automated email sequences that are triggered by specific subscriber behaviors, such as signing up for a newsletter or clicking on a particular link in an email. They can also set up triggers based on time or date, allowing them to send emails at specific intervals or in response to particular events. This level of automation allows bloggers and content creators to create highly personalized and effective email campaigns without having to spend hours manually crafting individual emails.

In addition to its segmentation, tagging, and automation features, ConvertKit also offers a number of other tools that are designed to help bloggers and content creators grow their businesses. These include customizable opt-in forms that can be embedded on a website or blog, a landing page builder that can be used to create high-converting sales pages and lead magnets, and an integrated e-commerce platform that allows users to sell digital products directly from their emails. ConvertKit also integrates with a number of other popular marketing tools, such as WordPress, Shopify, and WooCommerce, making it easy for users to connect their email marketing campaigns to their existing marketing systems.

ConvertKit is an email marketing provider offering a full suite of tools to plan, run, and track email marketing campaigns and autoresponder series. ConvertKit offers email marketing automation helping you take your email marketing to the next level.


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Miles Anthony Smith

Miles is a loving father of 3 adults, devoted husband of 24+ years, chief affiliate marketer at AmaLinks Pro®, author, entrepreneur, SEO consultant, keynote speaker, investor, & owner of businesses that generate affiliate + ad income (Loop King Laces, Why Stuff Sucks, & Kompelling Kars). He’s spent the past 3 decades growing revenues for other’s businesses as well as his own. Miles has an MBA from Oklahoma State and has been featured in Entrepreneur, the Brookings Institution, Wikipedia, GoDaddy, Search Engine Watch, Advertising Week, & Neil Patel.