Term:
MailChimp
Definition:
MailChimp is a web-based email marketing service that allows businesses and individuals to create and manage email campaigns. Founded in 2001 by Ben Chestnut and Dan Kurzius, MailChimp has grown to become one of the most popular email marketing services in the world. The company is headquartered in Atlanta, Georgia, and has offices in Brooklyn, Oakland, and Vancouver.
MailChimp’s primary focus is to make email marketing easy and accessible to anyone, regardless of their technical expertise. The platform offers a range of tools and features that enable users to create professional-looking email campaigns, automate their marketing efforts, and track their performance.
MailChimp has gained popularity among small businesses and startups due to its user-friendly interface and affordability. The platform offers a free plan that allows users to send up to 10,000 emails per month to a maximum of 2,000 subscribers. This is an attractive option for businesses that are just starting and want to test the waters of email marketing before committing to a paid plan.
A feature of MailChimp is its drag-and-drop email builder, which allows users to create custom email templates without the need for any coding knowledge. The platform also offers a wide range of pre-built templates that users can customize to suit their needs. MailChimp’s email builder supports a range of content types, including images, videos, and social media links.
Another important feature of MailChimp is its marketing automation capabilities. Users can set up automated email campaigns that are triggered by specific events, such as a subscriber joining a list or making a purchase. This enables businesses to deliver personalized messages to their subscribers without having to manually send out emails.
MailChimp also offers a range of analytics tools that enable users to track the performance of their email campaigns. The platform provides detailed reports on open rates, click-through rates, and other key metrics that can help businesses optimize their email marketing efforts. MailChimp’s analytics tools also allow users to segment their email lists based on subscriber behavior and demographics, which can help businesses deliver more targeted messages.
MailChimp has expanded its offerings beyond email marketing. The platform now offers a range of marketing tools, including social media advertising, landing pages, and postcard marketing. These features are designed to help businesses create integrated marketing campaigns that span multiple channels.
One of the key reasons for MailChimp’s success is its commitment to customer service. The platform offers 24/7 support via email, chat, and phone, and has a comprehensive help center that provides resources and tutorials for users. MailChimp also has an active community of users and advocates, who share tips and best practices for using the platform effectively.
MailChimp has been recognized for its innovation and impact in the email marketing industry. The company has won several awards, including the Webby Award for Best Email Newsletter Service in 2014 and the Stevie Award for Customer Service Department of the Year in 2016. MailChimp has also been included in Inc. Magazine’s list of the 5,000 fastest-growing private companies in America for seven consecutive years.
In 2019, MailChimp made headlines when it announced that it was rebranding and expanding its offerings to become a “marketing platform for small businesses.” The company changed its name to Mailchimp (dropping the capital “C”) and launched a range of new products, including social media advertising, postcard marketing, and a website builder. The move was seen as a way for Mailchimp to compete with other marketing platforms, such as HubSpot and Salesforce, and to further expand its reach beyond email marketing.
MailChimp is a user-friendly and affordable email marketing platform that has become a popular choice for small businesses and startups.
Mailchimp is an email marketing and marketing automation service that lets you connect and communicate with your website users in multiple ways such as email blasts, autoresponder series and smart automation. MailChimp is also great for simple email marketing and has a free plan, making it great for those on a budget or just starting out.
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Miles Anthony Smith
Miles is a loving father of 3 adults, devoted husband of 24+ years, chief affiliate marketer at AmaLinks Pro®, author, entrepreneur, SEO consultant, keynote speaker, investor, & owner of businesses that generate affiliate + ad income (Loop King Laces, Why Stuff Sucks, & Kompelling Kars). He’s spent the past 3 decades growing revenues for other’s businesses as well as his own. Miles has an MBA from Oklahoma State and has been featured in Entrepreneur, the Brookings Institution, Wikipedia, GoDaddy, Search Engine Watch, Advertising Week, & Neil Patel.