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Need an Amazon Affiliate Link Generator? 5 Simple Steps to Success

The Amazon Affiliate Program is one of the largest and most trustworthy affiliate programs online – but it isn’t without its hiccups.

If you’ve ever tried promoting Amazon products through the program, you may have run into some puzzling issues regarding your affiliate links.

For one, if you don’t properly format your Amazon Associates tag, it won’t ‘fire,’ and you won’t receive credit for your commission. That can be incredibly frustrating, especially if you did your due diligence and generated many sales through your promotional efforts.

Then there’s the geographic issue that has long plagued the program.

If you use a US-based Amazon link for customers in the UK, they won’t be able to buy your products unless you set up and utilize a link localization solution. That can be a significant issue if you rely on an international audience.

The solution?

The Amazon Affiliate Link Generator below will provide you with correctly formatted links for any product – ensuring that you ALWAYS get credit for your sales – international or otherwise.

Also, it always helps to know how to properly generate affiliate links for your products, which is why we’ve put together five easy steps to do so.

Read on to learn how to quickly generate an Amazon affiliate link for any product on the website. Along the way, we’ll address commonly asked questions about Amazon Associates links.

Which Section Do You Want to Read First?

Sign up for an Amazon Affiliate Account & Get Approved

The first step is to sign up for the Amazon Associates Program and get approved for the program. To sign up, you’ll need a regular account on If you don’t have one already, you can sign up for one here.

After that’s done, it’s time to create an account on Amazon Associates.

Note: If you’re not based in the United States, you can view our list of countries that have Amazon Associates programs here (including links to signup).

There are a few steps here, including:

  • Confirming your account address to receive payments
  • Entering all your websites and mobile apps you plan to use with the program (you’ll need to enter the full URL along with the protocol HTTP or HTTPS)
  • Personal information for your profile

Once you’ve completed these steps, you can start using Amazon Associates Central. Yet, you won’t officially become an Associate until your application gets approved.

Besides ensuring you fall within Amazon’s operating policies, you also need to generate three sales within your first 180 days. Only then will you receive approval and become an official Amazon Associate.

Login to Your Amazon Associates Dashboard

The Amazon Associates Central homepage

Once you’re approved, you’ll be able to log in and view your Amazon Associates dashboard.

At the top of the screen, you’ll see the following options:

  • Home
  • Product Linking
  • Widgets
  • Tools
  • Reports
  • Help

The ‘Product Linking’ tab is one of the most common ways to generate an affiliate link, and we’ll go into more detail on that in a bit. Using Amazon’s Site Stripe tool is the other very common way to easily create Amazon affiliate links.

Besides that, you can access any widgets that you want to use on your websites.

Amazon Associates offers several of these, such as the Amazon Search Widget. It enables you to include an Amazon search bar directly on your website, which can encourage customers to continue shopping so you can earn more commissions.

You’ll also get to view detailed performance analytics via the ‘Reports’ tab. There are detailed breakdowns of your revenue, earnings, traffic, link types, and conversion rates to help you monitor your success as well as identify areas for improvement.

Find Your Unique Affiliate Code

Next, you’ll need to find your unique affiliate code or Amazon Associates Tag. It’s the unique identifier that Amazon will use to contribute sales to your account, and you need to add it to the end of every affiliate link.

Where do you find this tag?

It’s located in the top-right corner of the dashboard homepage next to Store, and it will always end in a -20. An example would look like this:

Store: your website-20

Your main ‘Store’ tag can be used as your affiliate Tracking ID – but most affiliates choose to create additional/multiple Tracking ID’s. The purpose of using multiple Tracking ID’s is that you can track your sales across different websites/pages or platforms.

For example: you might have a blog and a YouTube channel and you might want to track which sales come from each.

Sign Up for Our Free Amazon Affiliate Masterclass

Students attending a masterclass

There’s a lot to know when you become an Amazon Associate, and it may seem overwhelming at first. Adding to that pressure is the fact that you must land three sales within 180 days of signing up to gain official entry into the program.

That can be a challenging task for beginners, especially if you aren’t familiar with the ins and outs of Amazon’s affiliate program.

To thank you for visiting our website, we’d like to offer utterly free signup for our Amazon Affiliate Masterclass – part of our Level Up Series.

The course breaks down everything you need to know about Amazon Associates, including insider tips and tricks that you won’t find anywhere else. You’ll learn how to leverage every tool at your disposal to promote products through the program successfully – as well as how to keep your account safe and protected.

Find the ASIN of the Product You Want to Promote

The next step is to find the ASIN or Amazon Standard Identification Number for the product you want to promote.

It’s usually pretty easy to find a product’s ASIN, as it’s almost always listed under the Product Details section.

It’s usually listed under Domestic Shipping and International Shipping. The ASIN system is how Amazon keeps track of every product in its inventory.

Important note: If you’re promoting a book, you may not find an ASIN for it on Amazon outright. Instead, you’ll need to use its ISBN-10 (International Standard Book Number), which doubles as its ASIN.

Besides looking at the product page, there’s another way you can identify the ASIN for a product – by finding it in the URL.

Every Amazon product URL includes the ASIN right before the referral code. Here’s an example:

The ASIN is the 10-digit string of numbers and letters that comes right before the ‘ref=’ section. In this case, the ASIN is B01M318FRC.

The Amazon Site Stripe link generator

An expedited way to generate an affiliate link is to use SiteStripe – Amazon’s built-in Associates’ toolbar. With it, you can generate links straight from

Amazon’s product pages without having to visit Associates Central.

To enable SiteStripe, go to Tools > SiteStripe > Learn More. From there, you can enable it under Display Settings.

On the SiteStripe dashboard, you’ll see three options:

  • Text
  • Image
  • Text + Image

These options refer to the types of links you can generate with SiteStripe. You can create basic text links, image links, and a text link with an image.

All you need to do is click on one of the options to generate a link that you can copy and paste on your website.

You’ll even have the option of generating a short link or a full link. The conciseness of short links is perfect for social media posts, as it’s easier for users to copy them. Full links are better for long-form blog posts, as they’re easier to edit.

Your Tracking ID is automatically added to the link, so you don’t have to worry about it (you can select which Tracking ID you would like to use right from the SiteStripe toolbar).

Bonus Step: Use AmaLinks Pro® to Increase Your Sales & Commissions

By now, you know how to become your own Amazon affiliate link generator. You can use our tool, SiteStripe, or choose to create the links yourself.

Yet, generating links is one thing, but being able to earn commissions off those links is another thing entirely.

To give your affiliate marketing efforts a serious boost, you need to use AmaLinks Pro® on your WordPress website. Our WordPress plugin allows you to create stunning product showcases, engaging comparison tables, CTA buttons, and more.

Beyond that, we’re the only Amazon plugin that has a No-API mode. As mentioned previously, you need to land three sales before you become an official Amazon Associate that has access to the Amazon Product Advertising API.

That’s quite the challenge if you have no affiliate marketing experience.

What’s worse is that every other plugin on the market requires you to already have access to the Amazon API to use them.

AmaLinks Pro® features a comprehensive No-API mode where you can still create product showcases, comparison tables, and CTAs. That will help you land your first three sales so you can gain access to the API and start cooking with gas.

The AmaLinks Pro® Pricing guarantee

Alt tag: The AmaLinks Pro® Pricing guarantee.

AmaLinks Pro® features flexible pricing that’s suitable for all budget levels. From stay-at-home bloggers earning extra income to enterprises, our plans have all the bases covered.

Each plan gains access to our core features, showcase boxes, comparison tables, and regular support.

Our plans offer different tiers, each with various features, priority support, and thousands of niche product ideas as a bonus – so don’t wait to sign up now.

FAQs for Generating an Amazon Affiliate Link

Where should I place affiliate links?

Now that you know how to place affiliate links, where should you put them?

It would be best to place affiliate links in strategic locations while considering their relevance.

For example, if you're writing a blog post that's related to a product you want to promote, that's the perfect spot for it. The same is true for your product detail pages, tutorials, reviews, and add-to-cart pages.

Note: Email newsletters are NOT great spots for affiliate links, since Amazon expressly prohibits that in their terms.

Relevance is the key word here, as you'll find more success linking to something you're discussing rather than randomly linking to an unrelated product.

I have a WordPress site, will an Amazon Affiliate link work on it?

Absolutely, any Amazon affiliate link will work on your WordPress website or blog as long as you properly format it.

You can enter the link manually with your Associates Tag at the end, use our affiliate link generator, or create one with SiteStripe. Whichever you choose, you can use as many affiliate links on your WP sites as you want.

Do I need a plugin to be able to generate Amazon Associates links?

No, you do not need a plugin to create and use Amazon affiliate links. You can copy and paste the links directly into your CMS without the aid of a plugin.

Yet, it's best to use a plugin like AmaLinks Pro® to get the most out of your efforts. Using our plugin is a low, upfront cost compared to what you stand to gain by increasing your conversions with our key features.

For example, you could go with a basic text link, or you could use our plugin to include Amazon-compliant images, product features, and a convincing CTA button. Which do you think will attract more attention?

A plugin like AmaLinks Pro® will help you take your affiliate marketing strategy to the next level.

Will this link work on my YouTube, Facebook, and Instagram channels?

Yes, the links you create with our generator or the methods listed above will work on YouTube and all other social media channels.

For YouTube, all you need to do is paste the affiliate link in the video description, and you’re all set. You can also include the links in Facebook and Instagram posts, as well as on any other social media platform.

What is an Amazon Affiliate (Associates) tag?

An Amazon Associates Tag (also known as a Tracking ID) is how Amazon contributes sales to your account. It's your unique identifier that you must include at the end of every affiliate link in order for your sales to count.

You can find it in the top right-hand corner of your Amazon Associates account next to Store. If you're in the Americas, it will always end in a -20. Other regions' tags end in different numbers, such as -21 (Europe).

Unless you are creating your links manually - you never have to worry about typing this in or remembering it. The linking tools mentioned in this article all have options for selecting the Tracking ID you want to use and automatically insert it into the link.

My Amazon Affiliate link is not working; what’s wrong?

There are a few reasons why your affiliate link isn’t working. The most common reason is you’re using the long version of the link, and it breaks when you copy and paste it.

Another reason could be that you didn’t include your Amazon Associates Tag at the end of the link.

To ensure you don’t have any issues, try using our Amazon Affiliate link generator.

Is there a way to create a shorter Amazon link?

It's no secret that Amazon URLs are long and can be quite cumbersome to deal with at times. Luckily, there are a few ways that you can shorten the links to make them more manageable.

The easiest way is to use Amazon SiteStripe. Whenever you create a link with it, you have the option of creating a short link.

Another option is to clean the link-up (more on this below).

How do I clean up an Amazon Affiliate link?

It's crucial to note that adding your Associate Tag to the end of a product URL in its original form sometimes won't work.

Why is that?

It has to do with the excessive length of Amazon product URLs. Whenever you copy and paste an Amazon URL into a document or browser, it might break and not include the entire address due to its size.

For example, here's the full version of Amazon's link to ‘Why Leadership Sucks: Volume 2’ by Miles Anthony Smith:

As you can see, it's quite long and can be cumbersome to deal with to use as an affiliate link.

That's why you need to 'clean it up' before adding your Associates Tag to the end.

All seasoned Amazon Associates clean up their links before making them public to customers. To understand how you should visualize each link as having two parts.

The first part is the direct link to the actual product on Amazon:

And the second part is the referral code that tells Amazon where you found it:


The direct link always ends with an ASIN or ISBN-10 (B01LR1XN8Q), and the referral code always starts with 'ref.' To clean a link-up, always include the direct link and exclude the referral code.

An example of an Amazon Affiliate Link

Now that you know how to generate an Amazon affiliate link let’s look at an example of one in action.

Here’s my properly formatted affiliate link for ‘Why Stuff Sucks: Volume 2’:

As you can see, I didn’t include the long referral code at the end. Instead, I added my Associates Tag directly after the ASIN – ?tag=milesanthonysmith-20. To me, this link is the perfect length to include on my website.

The AmaLinks Pro® logo

Alt tag: The AmaLinks Pro® logo.

AmaLinks Pro® is the #1 way to find success with Amazon Associates. No other plugin has a No-API mode that will help you land your first three sales.

Beyond that, every aspect of AmaLinks Pro® is set up to increase sales and conversions.

Core features include:

  • Showcase boxes and comparison tables
  • Amazon compliant images and descriptions straight from the API
  • ‘Prime eligible’ badge for Prime products to increase sales
  • Convincing CTA buttons
  • Accurate prices updated in real-time

To see ALP in action, check out this exclusive demo.

Miles Anthony Smith

Miles is a loving father of 3 adults, devoted husband of 24+ years, chief affiliate marketer at AmaLinks Pro®, author, entrepreneur, SEO consultant, keynote speaker, investor, & owner of businesses that generate affiliate + ad income (Loop King Laces, Why Stuff Sucks, & Kompelling Kars). He’s spent the past 3 decades growing revenues for other’s businesses as well as his own. Miles has an MBA from Oklahoma State and has been featured in Entrepreneur, the Brookings Institution, Wikipedia, GoDaddy, Search Engine Watch, Advertising Week, & Neil Patel.

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